Blog

Category: Blog

Sep 13, 2017

See how TV ads impact your apps

Sep 05, 2017

How Blockchain will Revolutionize Online Advertising (and how Kochava is already making it happen)

Aug 30, 2017

Audience Targeting Just Got A Whole Lot Better

Jul 17, 2017

Kochava Announces MobileRQ Acquisition and New Pricing Paradigm

Jul 14, 2017

Webinar with InMobi: Turning Fraud Detection into Fraud Prevention

Jul 11, 2017

Fraud Console Protects Ad Spend

Jul 10, 2017

Taptica Q&A with Kochava

Jul 10, 2017

Fraud Perceptions and Realities

Jun 12, 2017

Plugging Into Kochava

Jun 07, 2017

Kochava Brings Their Holistic Fraud Abatement Tools to Ad Networks

Jun 05, 2017

The Unit Economics of Mobile

Jun 05, 2017

State of the Industry #6–
Attribution and Data Retention: 4 Reasons to Retain Record-Level Data

May 17, 2017

Kochava Announced as an App Attribution Partner with Google

May 08, 2017

State of the Industry #5 – Universal Measurement & Kochava Signals

May 02, 2017

The Questions No One is Asking: Three Keys to Actionable Data

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Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook’s Model

Snapchat launches a formal “audience match” program where Kochava can take advertisers’ data like customer email lists and target users…

67% Of Marketers Can’t Measure Mobile ROI?-MediaPost

“While consumers use mobile as a sixth sense to digitize the offline world, marketers still think of mobile as a…

How You Count Conversions Matters: Advocating for Transparency

In addition to dramatic improvement in measurement leading to media efficiency, algorithmic attribution measurement also enables accuracy by new ways…