November 24, 2015
Configurable Attribution #5 – Get the Reports You’re Missing
This is the final week of a 5-week series on…
November 18, 2015
Configurable Attribution #4 – View-Through Attribution
This is the 4th in a 5-week series on Configurable…
November 10, 2015
Configurable Attribution #3 – Device Reconciliation
We’re now 3 weeks into a 5-week series on Configurable…
November 4, 2015
Configurable Attribution #2 – Probabilistic
We looked at an overview of the Kochava Attribution Engine…
October 27, 2015
Configurable Attribution #1 – Leveraging Lookback Windows
Configurable attribution is one of the most powerful tools at…