
Free
GET STARTED TODAYIDENTITY SOLUTIONS

Consent Management
Manage protocols for prompting and capturing user data privacy preferences to comply with CCPA, GDPR and other regulations. Learn more.

IdentityLink™ (Cross Device)
Perform identity resolution across devices and platforms to understand every user touchpoint with your brand. Learn more.
LINKS

Dynamic / Deferred Deep Linking
Reduce friction and boost conversion rates by deep linking users with or without your app installed directly to dynamic in-app content.
USER ENGAGEMENT

Reengagement
Measure your efforts to drive ongoing engagement & LTV across paid and owned media. Set reengagement conversion points based on app open, session, or any custom event.

A/B/n Testing
Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing ad creatives, search keywords, messaging and more.
MEASUREMENT & ATTRIBUTION

Partner Integrations (All)
Seamlessly activate and track your campaigns across our global network of integrated partners.
View Integrations.

Owned Media
Engage users through your website, email, social, and other non-paid channels. Measure the impact alongside your paid media efforts.

Basic Attribution
Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Fixed, default lookback windows apply.
Attribution Waterfall (Fixed):
Clicks = 30 days for deterministic (Device level)
Clicks = 7 days for probabilistic
Impressions = 24 hours for deterministic (Device level)
Impressions = 24 hours for probabilistic

Smart Session Tracking
Precision session tracking is built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.

Cross-Device
Unlock user engagement across multiple devices with IdentityLink. Measurement support included for:
-Mobile & Tablet
-OTT & Connected TV

In-App Revenue
Track row-level revenue transactions for in-app purchases, subscriptions, and app downloads.
For ad monetization, see: Ad Revenue.
FRAUD PREVENTION

SDK Traffic Authentication
Enjoy built-in protection from SDK spoofing. All Kochava SDKs feature secure authentication protocols to ensure only legitimate traffic is reported and considered for attribution credit.

Global Fraud Blocklist
Get fraud protection across all campaigns with the Global Fraud Blocklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Learn more.
DATA MANAGEMENT

90-Day Data Retention
Ready-access to your data within Kochava analytics and reporting for 90 days.

SDK Integration
Software development kit (SDK) integration required. Track app installs, sessions, and standard app events.
Server-to-Server (S2S) and custom event names not supported.

Free Analytics
Instantly visualize campaign performance across interactive analytics views. (Excludes views & metrics related to cost & ROI and ad revenue). Learn more.

Free Reporting
Includes access to:
-Network & Campaign Performance Summary
-Cohorted Retention Summary
-Row-Level Installs (Attributed & Organic)
-Row-Level Events (Attributed & Organic)
-Row-Level Reengagement Conversions

Integrated Partner Postbacks
Syndicate installs and post-install events to certified partners in real-time for partner reporting, campaign optimization and more. Learn more.
CUSTOMER SERVICE & SUPPORT

Support Ticket
Submit support tickets 24/7 via email. Tickets are assigned and queued on a first come, first serve basis and handled by a dedicated support team.

SLA Response Time
24 Hours
ADDITIONAL FEATURES

User Permissioning & Audit
Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes. Learn more.

Media Planning
Find the right partner for your next campaign through the Kochava Media Guide. Search for the best fit based on geo market, channel & inventory, and pricing models. Learn more.
Enterprise
START FREE 30 DAY TRIALIDENTITY SOLUTIONS

Consent Management
Manage protocols for prompting and capturing user data privacy preferences to comply with CCPA, GDPR and other regulations. Learn more.

IdentityLink™ (Cross Device)
Perform identity resolution across devices and platforms to understand every user touchpoint with your brand. Learn more.

Dynamic Audience Activation
Leverage rich user engagement data within Kochava to segment your customers into dynamic audiences for activation with your preferred partners. Learn more.

Audience Insights
Learn more about your own audience and that of your competitors’ with insights reports from the Kochava Collective. Learn more.
LINKS

Dynamic / Deferred Deep Linking
Reduce friction and boost conversion rates by deep linking users with or without your app installed directly to dynamic in-app content.

SmartLinks
Enhanced links with cross-platform routing and dynamic destination filters based on device, OS, and geo. Leverage SmartLinks across paid and owned media to track acquisition and reegnagement efforts.

Vanity Universal Links/App Links
Included with SmartLinks. Host your Universal Links and App Links with Kochava and tailor the domain to your brand. “your-brand.smart.link/{SmartLinkID}”. Deliver seamless user experiences without losing any tracking and attribution.

Landing Pages
Included with SmartLinks. Design and host custom landing pages for use on social, influencer marketing and other applications. Set distinct calls-to-action and even add text-me-the-app functionality.

QR Codes
Included with SmartLinks. Download auto-generated quick response (QR) codes for your SmartLinks. Leverage QR codes on in-store signage, consumer products, billboards, TV and more.
USER ENGAGEMENT

Reengagement
Measure your efforts to drive ongoing engagement & LTV across paid and owned media. Set reengagement conversion points based on app open, session, or any custom event.

A/B/n Testing
Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing ad creatives, search keywords, messaging and more.

Predictive Churn Modeling
Reengage users before they churn with advanced machine-learning technology that analyzes user behavior and accurately predicts churn likelihood.

Dynamic Audience Activation
Leverage rich user engagement data within Kochava to segment your customers into dynamic audiences for activation with your preferred partners. Learn more.

Uninstall Tracking
Leverage built-in silent push technology for deterministic uninstall tracking. Curate churned audiences for retargeting, suppression list building and other applications. Learn more.
MEASUREMENT & ATTRIBUTION

Partner Integrations (All)
Seamlessly activate and track your campaigns across our global network of integrated partners.
View Integrations.

Owned Media
Engage users through your website, email, social, and other non-paid channels. Measure the impact alongside your paid media efforts.

Advanced Attribution
Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Customize lookback windows and other attribution settings across any app, partner, and campaign. Unlimited access to all configurability options.
Attribution Waterfall (Fixed):
Clicks = 1 min to 30 days for deterministic (Device level)
Clicks = 1 min to 30 days for probabilistic
Impressions = 1 min to 24 hours for deterministic (Device level)
Impressions = 1 min to 24 hours for probabilistic

Smart Session Tracking
Precision session tracking is built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.

Cross-Device
Unlock user engagement across multiple devices with IdentityLink. Measurement support included for:
-Mobile & Tablet
-OTT & Connected TV
-Web
-Desktop
-Gaming Consoles & VR
-Personal & Smart Home Devices

In-App Revenue
Track row-level revenue transactions for in-app purchases, subscriptions, and app downloads.
For ad monetization, see: Ad Revenue.

Ad Revenue
Track review produced from in-app ad monetization. Support for user-level ad revenue and restated ad revenue available depending on monetization partner.

Media Cost
Track the cost of your campaigns across channels and partners to inform more accurate ROAS calculations. Restated cost supported for certain partners.
FRAUD PREVENTION

SDK Traffic Authentication
Enjoy built-in protection from SDK spoofing. All Kochava SDKs feature secure authentication protocols to ensure only legitimate traffic is reported and considered for attribution credit.

Global Fraud Blocklist
Get fraud protection across all campaigns with the Global Fraud Blocklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Learn more.

Fraud Dashboard
Explore suspicious and fraudulent trends in your campaign traffic through an interactive analytics console. Manage your own, custom blocklist for tighter, personalized protection. Learn more.

Traffic Verification Rules
Own the terms of your attribution. Create traffic rules based on geo, language, device type, and other attributes to ensure compliance with your IO terms in real time.

Customizable Fraud Blocklist
Manage your own, custom blocklist for tighter, personalized protection. Add device IDs, publisher site IDs, and/or IP addresses through our interactive dashboard, or via programmatic API.
DATA MANAGEMENT

180-Day Data Retention
Ready-access to your data within Kochava analytics, reporting and query for 180 days.

SDK & S2S Integration
Support for software development kit (SDK) and/or server-to-server (S2S) integration. Track app installs, sessions, and standard or custom app events.

Enterprise Analytics
Instantly visualize campaign performance across the entire interactive analytics suite. Learn more.

Enterprise Reporting
Includes access to:
-Network & Campaign Performance Summary
-Cohorted Retention Summary
-Multi-Touch Attribution (Influencer)
-Row-Level Impressions & Matched Impressions
-Row-Level Clicks*
-Row-Level Installs (Attributed & Organic)
-Row-Level Events (Attributed & Organic)
-Row-Level Reengagement Conversions
-Row-Level Uninstalls
-Ad Revenue & Restated Ad Revenue
-Cost & Restated Cost
-Query SQL Prompt
-Optimization Insights
*For self-attributing claims from certain super publishers, only last click will be available. All clicks reported for owned media and TikTok.

Customizable Postbacks
Syndicate installs, post-install events and web SDK activity to certified partners in real-time for partner reporting, campaign optimization and more. Create custom postbacks to internal data warehouses, business intelligence tools and other in-house applications. Learn more.

API Access
Leverage Kochava’s extensive library of APIs to setup and manage your apps, manage campaign tracking links and attribution settings, pull reports, and much more.

Historical Traffic Import
Streamlined data onboarding for your historical user data, including: app installs, in-app events, and attributed conversions. Learn more.

Query
A built-in SQL prompter to query your user engagement and attribution data with unlimited flexibility. Access row-level data in real-time. Build and schedule custom reports for any application. Learn more.
CUSTOMER SERVICE & SUPPORT

Client Success Team
Receive a dedicated team of Client Success Managers assigned to your account for personalized service and support at scale.

SLA Response Time
4 Hours
ADDITIONAL FEATURES

User Permissioning & Audit
Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes. Learn more.

Media Planning
Find the right partner for your next campaign through the Kochava Media Guide. Search for the best fit based on geo market, channel & inventory, and pricing models. Learn more.

Alerting
Avoid unwanted surprises. Create proactive alerts to notify you and your team in real time of unusual shifts in campaign performance, app activity and other key metrics. Learn more.

Power Editor
Bulk creation and management of campaign tracking links and settings for teams operating campaigns at scale. Learn more.
Free
GET STARTED TODAYIDENTITY SOLUTIONS

Consent Management
Manage protocols for prompting and capturing user data privacy preferences to comply with CCPA, GDPR and other regulations. Learn more.

IdentityLink™ (Cross Device)
Perform identity resolution across devices and platforms to understand every user touchpoint with your brand. Learn more.
LINKS

Dynamic / Deferred Deep Linking
Reduce friction and boost conversion rates by deep linking users with or without your app installed directly to dynamic in-app content.
USER ENGAGEMENT

Reengagement
Measure your efforts to drive ongoing engagement & LTV across paid and owned media. Set reengagement conversion points based on app open, session, or any custom event.

A/B/n Testing
Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing ad creatives, search keywords, messaging and more.
MEASUREMENT & ATTRIBUTION

Partner Integrations (All)
Seamlessly activate and track your campaigns across our global network of integrated partners.
View Integrations.

Owned Media
Engage users through your website, email, social, and other non-paid channels. Measure the impact alongside your paid media efforts.

Basic Attribution
Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Fixed, default lookback windows apply.
Attribution Waterfall (Fixed):
Clicks = 30 days for deterministic (Device level)
Clicks = 7 days for probabilistic
Impressions = 24 hours for deterministic (Device level)
Impressions = 24 hours for probabilistic

Smart Session Tracking
Precision session tracking is built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.

Cross-Device
Unlock user engagement across multiple devices with IdentityLink. Measurement support included for:
-Mobile & Tablet
-OTT & Connected TV

In-App Revenue
Track row-level revenue transactions for in-app purchases, subscriptions, and app downloads.
For ad monetization, see: Ad Revenue.
FRAUD PREVENTION

SDK Traffic Authentication
Enjoy built-in protection from SDK spoofing. All Kochava SDKs feature secure authentication protocols to ensure only legitimate traffic is reported and considered for attribution credit.

Global Fraud Blocklist
Get fraud protection across all campaigns with the Global Fraud Blocklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Learn more.
DATA MANAGEMENT

90-Day Data Retention
Ready-access to your data within Kochava analytics and reporting for 90 days.

SDK Integration
Software development kit (SDK) integration required. Track app installs, sessions, and standard app events.
Server-to-Server (S2S) and custom event names not supported.

Free Analytics
Instantly visualize campaign performance across interactive analytics views. (Excludes views & metrics related to cost & ROI and ad revenue). Learn more.

Free Reporting
Includes access to:
-Network & Campaign Performance Summary
-Cohorted Retention Summary
-Row-Level Installs (Attributed & Organic)
-Row-Level Events (Attributed & Organic)
-Row-Level Reengagement Conversions

Integrated Partner Postbacks
Syndicate installs and post-install events to certified partners in real-time for partner reporting, campaign optimization and more. Learn more.
CUSTOMER SERVICE & SUPPORT

Support Ticket
Submit support tickets 24/7 via email. Tickets are assigned and queued on a first come, first serve basis and handled by a dedicated support team.

SLA Response Time
24 Hours
ADDITIONAL FEATURES

User Permissioning & Audit
Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes. Learn more.

Media Planning
Find the right partner for your next campaign through the Kochava Media Guide. Search for the best fit based on geo market, channel & inventory, and pricing models. Learn more.
Enterprise
START FREE 30 DAY TRIALIDENTITY SOLUTIONS

Consent Management
Manage protocols for prompting and capturing user data privacy preferences to comply with CCPA, GDPR and other regulations. Learn more.

IdentityLink™ (Cross Device)
Perform identity resolution across devices and platforms to understand every user touchpoint with your brand. Learn more.

Dynamic Audience Activation
Leverage rich user engagement data within Kochava to segment your customers into dynamic audiences for activation with your preferred partners. Learn more.

Audience Insights
Learn more about your own audience and that of your competitors’ with insights reports from the Kochava Collective. Learn more.
LINKS

Dynamic / Deferred Deep Linking
Reduce friction and boost conversion rates by deep linking users with or without your app installed directly to dynamic in-app content.

SmartLinks
Enhanced links with cross-platform routing and dynamic destination filters based on device, OS, and geo. Leverage SmartLinks across paid and owned media to track acquisition and reegnagement efforts.

Vanity Universal Links/App Links
Included with SmartLinks. Host your Universal Links and App Links with Kochava and tailor the domain to your brand. “your-brand.smart.link/{SmartLinkID}”. Deliver seamless user experiences without losing any tracking and attribution.

Landing Pages
Included with SmartLinks. Design and host custom landing pages for use on social, influencer marketing and other applications. Set distinct calls-to-action and even add text-me-the-app functionality.

QR Codes
Included with SmartLinks. Download auto-generated quick response (QR) codes for your SmartLinks. Leverage QR codes on in-store signage, consumer products, billboards, TV and more.
USER ENGAGEMENT

Reengagement
Measure your efforts to drive ongoing engagement & LTV across paid and owned media. Set reengagement conversion points based on app open, session, or any custom event.

A/B/n Testing
Perform A/B/n testing across paid and organic campaigns to optimize toward the highest performing ad creatives, search keywords, messaging and more.

Predictive Churn Modeling
Reengage users before they churn with advanced machine-learning technology that analyzes user behavior and accurately predicts churn likelihood.

Dynamic Audience Activation
Leverage rich user engagement data within Kochava to segment your customers into dynamic audiences for activation with your preferred partners. Learn more.

Uninstall Tracking
Leverage built-in silent push technology for deterministic uninstall tracking. Curate churned audiences for retargeting, suppression list building and other applications. Learn more.
MEASUREMENT & ATTRIBUTION

Partner Integrations (All)
Seamlessly activate and track your campaigns across our global network of integrated partners.
View Integrations.

Owned Media
Engage users through your website, email, social, and other non-paid channels. Measure the impact alongside your paid media efforts.

Advanced Attribution
Attribute every user engagement back to its true driving force across paid and organic marketing campaigns. Customize lookback windows and other attribution settings across any app, partner, and campaign. Unlimited access to all configurability options.
Attribution Waterfall (Fixed):
Clicks = 1 min to 30 days for deterministic (Device level)
Clicks = 1 min to 30 days for probabilistic
Impressions = 1 min to 24 hours for deterministic (Device level)
Impressions = 1 min to 24 hours for probabilistic

Smart Session Tracking
Precision session tracking is built-in to the Kochava SDK. Track app opens, average session time, average sessions per user and other helpful engagement metrics.

Cross-Device
Unlock user engagement across multiple devices with IdentityLink. Measurement support included for:
-Mobile & Tablet
-OTT & Connected TV
-Web
-Desktop
-Gaming Consoles & VR
-Personal & Smart Home Devices

In-App Revenue
Track row-level revenue transactions for in-app purchases, subscriptions, and app downloads.
For ad monetization, see: Ad Revenue.

Ad Revenue
Track review produced from in-app ad monetization. Support for user-level ad revenue and restated ad revenue available depending on monetization partner.

Media Cost
Track the cost of your campaigns across channels and partners to inform more accurate ROAS calculations. Restated cost supported for certain partners.
FRAUD PREVENTION

SDK Traffic Authentication
Enjoy built-in protection from SDK spoofing. All Kochava SDKs feature secure authentication protocols to ensure only legitimate traffic is reported and considered for attribution credit.

Global Fraud Blocklist
Get fraud protection across all campaigns with the Global Fraud Blocklist. Traffic from fraudulent device IDs, IP addresses, and publisher site IDs is flagged and blocked from attribution in real time. Learn more.

Fraud Dashboard
Explore suspicious and fraudulent trends in your campaign traffic through an interactive analytics console. Manage your own, custom blocklist for tighter, personalized protection. Learn more.

Traffic Verification Rules
Own the terms of your attribution. Create traffic rules based on geo, language, device type, and other attributes to ensure compliance with your IO terms in real time.

Customizable Fraud Blocklist
Manage your own, custom blocklist for tighter, personalized protection. Add device IDs, publisher site IDs, and/or IP addresses through our interactive dashboard, or via programmatic API.
DATA MANAGEMENT

180-Day Data Retention
Ready-access to your data within Kochava analytics, reporting and query for 180 days.

SDK & S2S Integration
Support for software development kit (SDK) and/or server-to-server (S2S) integration. Track app installs, sessions, and standard or custom app events.

Enterprise Analytics
Instantly visualize campaign performance across the entire interactive analytics suite. Learn more.

Enterprise Reporting
Includes access to:
-Network & Campaign Performance Summary
-Cohorted Retention Summary
-Multi-Touch Attribution (Influencer)
-Row-Level Impressions & Matched Impressions
-Row-Level Clicks*
-Row-Level Installs (Attributed & Organic)
-Row-Level Events (Attributed & Organic)
-Row-Level Reengagement Conversions
-Row-Level Uninstalls
-Ad Revenue & Restated Ad Revenue
-Cost & Restated Cost
-Query SQL Prompt
-Optimization Insights
*For self-attributing claims from certain super publishers, only last click will be available. All clicks reported for owned media and TikTok.

Customizable Postbacks
Syndicate installs, post-install events and web SDK activity to certified partners in real-time for partner reporting, campaign optimization and more. Create custom postbacks to internal data warehouses, business intelligence tools and other in-house applications. Learn more.

API Access
Leverage Kochava’s extensive library of APIs to setup and manage your apps, manage campaign tracking links and attribution settings, pull reports, and much more.

Historical Traffic Import
Streamlined data onboarding for your historical user data, including: app installs, in-app events, and attributed conversions. Learn more.

Query
A built-in SQL prompter to query your user engagement and attribution data with unlimited flexibility. Access row-level data in real-time. Build and schedule custom reports for any application. Learn more.
CUSTOMER SERVICE & SUPPORT

Client Success Team
Receive a dedicated team of Client Success Managers assigned to your account for personalized service and support at scale.

SLA Response Time
4 Hours
ADDITIONAL FEATURES

User Permissioning & Audit
Create roles and permission groups to control the level of access each user has within your Kochava account. Access our detailed audit report at any time to see what users are doing, and who made changes. Learn more.

Media Planning
Find the right partner for your next campaign through the Kochava Media Guide. Search for the best fit based on geo market, channel & inventory, and pricing models. Learn more.

Alerting
Avoid unwanted surprises. Create proactive alerts to notify you and your team in real time of unusual shifts in campaign performance, app activity and other key metrics. Learn more.

Power Editor
Bulk creation and management of campaign tracking links and settings for teams operating campaigns at scale. Learn more.


