Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data for campaign optimization
SANDPOINT, Idaho – September 3, 2015 – Kochava (www.kochava.com), the mobile attribution analytics and optimization company and a leading Facebook mobile measurement partner, today announced support for Instagram ads across the entire Kochava platform. Instagram has more than 300 million monthly active users sharing an average of 70 million photos per day, and Kochava customers can now track mobile performance campaigns to reach this massive audience.
The Instagram Ads API allows advertisers looking to drive app installs or app engagement to extend their campaigns out to the Instagram platform. According to eMarketer, Instagram’s 2015 ad revenue is expected to reach nearly $600 million, growing to $2.81 billion in 2017.
Instagram ads utilize the same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences, and at launch, Kochava customers are able to use the Kochava platform to produce mobile attribution analytics and optimization data for Instagram ad campaigns. With this integration, the full suite of Kochava measurement tools are available to advertisers across Facebook and Instagram.
“The mobile advertising opportunity continues to explode and the next frontier is monetizing the second generation of social media platforms,” said Charles Manning, Kochava CEO. “Social platforms like Facebook have driven incredible results by showing people the ads that they want to see, from brands that are personally relevant, in a format that fits the look and feel of the social app. With Kochava’s integration of Instagram ads, mobile advertisers can extend the reach of their campaigns to leverage the context around people’s social videos and images. Kochava is offering support for Instagram ads right out of the gate with exciting features to help brands track and measure their new campaigns, along with tools to help make the measurement data actionable.”
Kochava allows advertisers to visually see the true impact of their user acquisition investments across Facebook, Instagram, and more than 1,300 other publisher & network partners. With real-time attribution and analytics, Kochava puts critical metrics at advertisers’ fingertips empowering them to make immediate informed decisions to optimize their mobile ad spend. Kochava’s platform and its customers’ data are secure and completely independent. Customer data is never used for retargeting or other aggregated purposes.
“Kochava already maintains the largest breadth of network integrations across the mobile ecosystem, and the addition of Instagram provides advertisers with yet another differentiator when considering a mobile measurement platform partner,” said Manning. “In today’s marketplace where data fidelity and security are foremost on advertiser’s minds, we feel that the extension of the unique measurement ability of the Facebook Marketing Partners program to Instagram validates the security and integrity of the Kochava platform.”