New SKAdNetwork Insights analytics, Search Ads Maven integration, and more
In addition to a plethora of April birthdays among the Kochava team (author included), April was also an active month for product and partnership updates. To receive these updates regularly, be sure to subscribe to our newsletter.
In this post, we will touch on the following:
- New SKAdNetwork Insights Analytics
- Kochava Integration with Search Ads Maven
- New & Updated Partner Integrations
- New Agency Additions to the Authorized Partner Program
NEW SKAdNetwork Insights Analytics
Marketers can now visualize high-level SKAdNetwork key performance indicators for their iOS apps within the Kochava Analytics dashboard. To access the view, marketers can select Analytics -> SKAdNetwork Insights.
The primary data metrics available include:
- SKAdNetwork Installs
- Click Match Percentage
- Impression Match Percentage
- Click Influencers
- Impression Influencers
- Reinstall Percentage
- In-App Conversions
- In-App Conversion Percentage
Integration with Search Ads Maven
Kochava integration with Search Ads Maven, the Apple Search Ads (ASA) campaign management platform powered by Kochava, was also completed in April. Read the related announcement here.
The integration enables ASA marketers to link Kochava to their Search Ads Maven account and utilize the rich in-app event data they already measure in Kochava to create new goals beyond install performance to optimize their ASA campaigns. Goals can be configured based on revenue, user retention, or specific user activity.
Network & Partner Integrations
SmartNews joined Kochava’s SKAdNetwork Partner Certification Program, bringing the total count to 45 media partners in the program.
The Kochava Integrations team successfully processed nine new partner integrations and deployed requested updates across a host of others. The following table showcases the list of significant integration updates this month.
|New Integrated Partners||Integrated Partner Updates|