iOS 16.1 & SKAdNetwork 4.0, Product Updates, and more
In the upper Pacific Northwest at Kochava’s HQ in the beautiful resort town of Sandpoint, the cold and snow came almost as suddenly as Apple’s release of iOS 16.1 and SKAdNetwork 4.0. Thankfully, though, neither the snow nor Apple’s news was unwelcome, and we can begin to prepare for more updates that will undoubtedly materialize in the near future.
In this product update, we will touch on the following:
- iOS 16.1 and SKAdNetwork 4.0
- General platform updates
- Google Marketing Platform integration
- New and updated partner integrations
Let’s unpack further details on each item below.
iOS 16.1 & SKAdNetwork news
On October 24th, Apple’s release of iOS 16.1 brought forth SKAdNetwork 4.0 with new updates and details related to:
- Restrictions on attribution support for web ads
- Conversion postback configurability and delays
- Crowd anonymity tiers
- And more
With Xcode 14.1 released in early November, our developers are working on an updated iOS software development kit (SDK) to fully support advertisers on the next iteration of SKAdNetwork. Stay tuned for upcoming announcements on SDK releases and guidance on any next steps you need to take.
If you are looking for more information on SKAdNetwork 4.0, read our recently published blog.
Be sure to subscribe to our newsletter to stay informed with the latest iOS and SKAdNetwork updates.
Other noteworthy platform updates
Kochava Cost continues to support more media partners each month. In October, Tapjoy joined the list of integrations with our cost aggregation tool. Learn more about Cost and all of its integrations on our support documentation.
You may have noticed the streamlined left-hand navigation with spacing minimization allowing more area for our ever-expanding menu of platform tools.
Google Marketing Platform (GMP) integration
In October, we rolled out a big update to the GMP DV360 and CM360 integration and are now passing dynamic uVars or custom floodlight variables that advertisers can use across over-the-top (OTT) and mobile campaigns to pass meta data, such as show and episode titles, custom IDs and more. uVars can be populated dynamically and will surface in the GMP dashboard for reporting purposes and applications for remarketing segmentation. Learn more from our related support documentation here.
New partners and updated integrations
The Kochava Integrations team successfully processed 40 new partner integrations in October and deployed requested updates across a host of others. A highlight list is below.
New integrated partners:
- Aanicca Ventures Inc
- AdsPayMedia PVT LTD
- ADSTOOL SERVICES PRIVATE LIMITED
- Affnet Marketing Media
- Amigo Media
- AppMarket Media
- Arshiya Infosolutions PVT. LTD.
- ARVE DIGITAL MEDIA PVT LTD
- Bonjour Techies
- CMK TM MEDIA
- Digital Reef
- DIGITUS Ads
- Erin Labs
- Global Ad Media LLC
- Performco Media
- PR Media
- SK Planet
- Triumph Ads
Integrated partner updates:
- Checket Net
- El Infinito
- Mobidiscover Digital Media
- RichAds – Push
- Spyke Media
- VIYU VENTURES LIMITED
- Yahoo! JAPAN Display Ad Network