The Unified Audience Platform
The Unified Audience Platform gives marketers enterprise-level tools to Plan, Target, Activate, Measure and Optimize their connected audiences.
SmartLink enables advertisers to harness the power of owned marketing channels and social influencers without sacrificing user experience.
Largest Collection of Network & Publisher Integrations
Kochava customers enjoy the largest selection of official network & publisher integrations in the industry. The Kochava unified platform features comprehensive support for every integrated partner across platforms and integration types.
The Kochava Collective provides the reach of television with the addressability of digital by bringing top Publishers and savvy Advertisers together for the most efficient audience targeting in the mobile industry.
The Kochava unified platform makes it easy for you to syndicate your data with complete control over which partners receive specific data points.
Kochava Alerts notify you proactively, via your preferred method, (email, Slack, PagerDuty, SMS) for key aspects of your campaigns to ensure they’re meeting your benchmarks.
Identify your existing high-value users and trigger new targeted campaigns at the optimal moment when their engagement begins to drop off.
Sort by any available data point, create cohorts of users, and export any data set in a variety of formats with a single click. Track the lifetime value (LTV) of your users and analyze true return on investment (ROI), by cohort or user all within the Kochava Dashboard.
As the ecosystem of connected devices grows, our unified platform tracks and ties users across devices and platforms.
True LTV gives marketers a 360-degree view of lifetime value at the device level.
Media Cost & ROI
Kochava provides holistic, dynamic cost and revenue data in a single dashboard with fully customizable reporting and visualization. Marketers no longer have to piece data together from different sources to determine ROI.
IdentityLink allows Kochava customers to associate a customer id with a Kochava device ID to manage their audience across platforms and tools. Advertisers combine actionable intelligence on all of their behavioral user data, regardless of where it exists, delivering a unified picture for more effective targeting, re-targeting, and optimization.
To add a level of precision to TV measurement, the Kochava Data Science team has developed a method for measuring TV ads that puts engagement into the context of your larger user base, in a highly relevant fashion.
Kochava Intelligence is the first business intelligence toolset available to mobile marketers. The features of Kochava Intelligence provide unprecedented power to access, analyze and optimize your data.
Multi-touch reporting surfaces clicks and impressions that occurred but did not result in an install, sometimes referred to as influencers. Influencers offers significant insight into your campaign performance as well as optimization opportunities.
The Optimization Beacon® is a real-time, machine-learning feedback loop for your mobile-first campaigns. Optimize for lower cost, higher revenue, or a blend of the two. With greater transparency marketers spend more effectively which drives improvements in overall ROI.