Exploring TikTok’s iOS dedicated campaigns
TL;DR Summary
iOS real-time conversion reporting for TikTok Ads is now available with Kochava, allowing app marketers to gain near real-time, granular conversion insights. This enables faster, smarter optimization decisions for iOS campaigns, leveraging TikTok’s iOS dedicated campaigns to boost performance, creative, and measurement outcomes. (click to expand)
iOS real-time conversion reporting helps marketers overcome SKAN data delays by providing real-time signals for quicker, data-driven decisions. It also offers scalable growth, improved goal optimization with exclusive bid strategies, more automation potential through Smart+ compatibility, and enriched reporting visibility including conversions, cost per conversion, and clear separation of SKAN-attributed vs. real-time conversions
iOS real-time conversion reporting for TikTok Ads is available now with Kochava, a badged TikTok Mobile Measurement Partner. App marketers running TikTok Ads are able to unlock near real-time, granular conversion insights to drive faster, smarter optimization decisions across their iOS campaigns.
The streamlined access to actionable insights is a helping hand for marketers who have long straddled the matrix of real-time and delayed iOS attribution signals spanning both SKAN and non-SKAN data. With these new advancements, there’s no more waiting for delayed signals to act and optimize.
Key Benefits of iOS Real-Time Conversion Reporting
Marketers leveraging iOS Real-Time Conversion Reporting with TikTok Ads + Kochava can expect:
| Smarter campaign optimization | Overcome SKAN data delays and act on near real-time, granular signals (ad group/creative) to make quicker, data-driven decisions. |
| Scalable growth | More easily scale your iOS campaigns without campaign quota constraints and threshold challenges. |
| Improved goal optimization | Unlock exclusive access to advanced goal-based bid strategies, including Revamped Cost Cap and Target ROAS. |
| More automation potential | Maximize full performance potential of automation with Smart+. |
| Enriched reporting | Gain enriched reporting visibility, including:
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| Simplified workflows | Simplified campaign workflow with a SKAN attribution toggle that surfaces iOS real-time conversion metrics powered by MMP and iOS-modeled signals. |
How iOS Real-Time Conversion Reporting Works With Kochava
TikTok integrates multiple signals—including mobile measurement partner (MMP) iOS-modeled conversions—into iOS real-time reporting in Ads Manager.
Within Kochava (or another supported MMP), the advertiser enables modeled attribution within configurable partner settings to facilitate more comprehensive reporting for their iOS campaigns.
If you’re leveraging Kochava to measure your TikTok Ads campaigns, consult this support documentation. Contact your Client Success Manager or email support@kochava.com for guidance on related settings.
Once the necessary updates are complete within TikTok Ads Manager and your Kochava dashboard, you’ll gain visibility into detailed performance metrics and conversion data. Please note that within the TikTok Ads Manager reporting dashboard, conversion metrics appended with “(SKAN)” reflect SKAdNetwork-attributed conversions, while others are derived from real-time conversion insights.
Unlike SKAN reporting, reporting within TikTok Ads Manager accounts for all attribution types available:
- View-through attribution (VTA)
- Engaged view-through attribution (EVTA)*
- Click-through attribution (CTA)
- Engaged click-through attribution (ECTA)*
*For information about the engaged view/engaged click beta for Kochava, contact your Client Success Manager or email support@kochava.com.
Elevate Your iOS Insights and Potential
Ready to activate iOS Real-Time Conversion Reporting with TikTok + Kochava? Reach out to your TikTok Ads account representative to check eligibility for your iOS app(s). Connect with your Client Success Manager or support@kochava.com to check related settings documented here.
Not yet measuring your TikTok Ads with the enhanced benefits of an MMP? Contact Kochava today.
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