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Changes Coming to SmartLinks February 17th

By February 11, 2020November 29th, 2023News & Updates, Product Updates 3 Min Read

Important announcement for Free App Analytics® customers.

In the ongoing effort to improve the Kochava platform, significant enhancements are being released for SmartLinksTM on Monday, February 17, 2020.  

The latest updates will include:

  • Enhanced SmartLinks management functionality
  • Advanced Universal Link and App Link functionality with attribution
  • Added support for SmartLinks use with reengagement campaigns
  • SmartLinks integrations for paid media partners
  • Impression tracking for view-through attribution
  • Plus more advanced measurement features 


SmartLinks is a premium feature available for standard and enterprise clients only. 

While previously accessible within the platform menu for FAA accounts, it will now be restricted with the rollout of these latest updates on Monday, February 17th. If you’re actively using any SmartLinks for tracking, please be aware that click redirects will no longer function once the update is deployed.

Kochava is offering a FREE 30-Day trial upgrade to extend your access and use of SmartLinks. During this time, you can decide whether to permanently upgrade your account, or migrate your SmartLinks to normal platform-specific tracking links. 

Single platform tracking links are still fully manageable within Campaign Manager, with complete support for deep linking and deferred deep linking. If you were previously using SmartLinks to track any owned/non-paid campaigns, please contact our support team regarding how to use Private Network tracking links.  

If you’re interested in upgrading your Free App Analytics® account to gain full access to SmartLinks, please contact for more information and pricing. 

P.S. Are you impacted by the California Consumer Privacy Act (CCPA)? Learn more about Kochava’s free Consent Management Platform and make sure you’re in compliance.