Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform
SANDPOINT, IDAHO and STOCKHOLM – February 13, 2023 – Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a partnership with DanAds, the Swedish ad tech company that delivers turn-key self-serve enablement for premium publishers. The partnership provides integrated outcomes-based measurement through the Kochava Publisher Suite for any publisher using DanAds to enable self-service media buying.
“The seamless integration between the DanAds self-serve system and Kochava Publisher’s Suite means that any publisher using DanAds for self-service enablement can now measure the outcomes from the media purchased,” said Jason Hicks, GM, Kochava’s Marketers Operating System (m/OS). “Driving performance marketing through premium publisher tools coupled with DanAds’ self-serve ad platform is a highly valuable asset for advertisers.”
“The partnership is designed to serve our publishers, selling digital and video inventory through their DanAds self-serve platform. With this new structure, advertisers can select the conversion pixel measurement option in the booking process and easily add it to their website to see reports, and measure ROI on the actions taken by users who visit the page after clicking on an ad,” said Peo Persson, EVP Sales, DanAds.
Kochava and DanAds will celebrate the launch of the partnership later this week, February 14-16, 2023, at the annual Kochava Summit in Sandpoint, Idaho.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.
DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, Warsaw, and Amsterdam, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as The Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more at www.danads.com.
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