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Blog

News & UpdatesPress
August 13, 2026

Football had a new ad break this summer. Did anyone prove it worked?

Subtitle TL;DR Summary Summary… (click to expand) Expanded content Content…
Leslie Amadio
Love0
News & UpdatesPress
August 13, 2026

Google, Meta, Reddit, Snap, and TikTok for Business Workspaces Expand StationOne™ by Kochava Ecosystem Momentum

Subtitle TL;DR Summary Summary… (click to expand) Expanded content Content…
Leslie Amadio
Love0
News & UpdatesPress
August 12, 2026

ChatGPT beefs up ad measurement, but gaps remain for buyers

Subtitle TL;DR Summary Summary… (click to expand) Expanded content Content…
Leslie Amadio
Love0
Rich link previews boost engagement and CTR
Deep LinkingLinks & Deep LinkingProduct Updates
August 11, 2026

Configure Rich Link Previews for Higher SmartLinks Conversion Rates

Personalize your Kochava SmartLinks via Open Graph metadata TL;DR SummaryKochava…
Jeff Richardson
Love3
CTVStrategic Consulting
August 5, 2026

CTV Advertising Strategy: How CTV & OOH Drive Search & Social Conversions

Understanding how upper-funnel media creates demand that lower-funnel channels capture…
Grant Simmons
Love5
News & UpdatesPress
July 30, 2026

World Cup Hydration Breaks Provided Two Minutes of Premium Inventory – but Can Anyone Prove It Worked?

Subtitle TL;DR Summary Summary… (click to expand) Expanded content Content…
Leslie Amadio
Love0
CTV Movie Ticket Attribution via Fandango
Atlas PerformanceCTVIndustry
July 29, 2026

The Seat Map Knows: How CTV Advertising Drives Measurable Movie Ticket Sales

The closed-loop attribution model ending the awareness-only era of entertainment…
Matt Goodrich
Love4
AIAI for MarketersStrategic Services
July 28, 2026

Accelerating Agentic AI Transformation With Forward Deployed Engineers

Moving from AI ambition to governed, operational workflows faster TL;DR…
Seth Samuels
Love4
Comic-Con Marketing Measurement
IndustryMarketing Mix Modeling
July 22, 2026

Badges Don’t Convert: What Comic-Con 2026 Reveals About the Fandom Customer Journey

How fandom cohort attribution, consented location intelligence, and MMM turn…
Matt Goodrich
Love3
News & UpdatesPress
July 16, 2026

Kochava Foundry’s Grant Simmons Talks Closing the iOS Measurement Gap in a Post-ATT World

Subtitle TL;DR Summary Summary… (click to expand) Expanded content Content…
Leslie Amadio
Love0
Product Updates
July 14, 2026

Kochava Product & Partnership Updates Bulletin: Q2 2026

New Analytics Overview, self-serve incrementality testing, enhanced Kochava Audit Report…
Jeff Richardson
Love2
News & Updates
July 9, 2026

CTV as the next performance engine [live at MAU Vegas 🎤]

Subtitle TL;DR Summary Summary… (click to expand) Expanded content Content…
Leslie Amadio
Love0
Measurement & AttributionProduct Updates
June 30, 2026

Enhanced Kochava Audit Report: More Detail, Broader Coverage & Exportability

Effective marketing governance starts with a complete audit trail TL;DR…
Jeff Richardson
Love1
IndustryiOSiOS, SKAN & AAKMeasurement & AttributionStrategic Consulting
June 26, 2026

Your iOS Attribution Strategy in 2026: A Reality Check

WWDC 2026, ATT opt-in trends, SKAN adoption, Apple Ads, and…
Grant Simmons
Love2
Marketing Mix ModelingNews & UpdatesProduct Updates
June 17, 2026

Create & Run Your Own Incrementality Tests With Kochava

Get faster answers. Make more confident budget decisions TL;DR Summary…
Jeff Richardson
Love3
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