SKAdNetwork

What is a SKAdNetwork?

SKAdNetwork is a storekit capability provided by Apple to help advertisers determine the efficacy of their ad campaigns while increasing the privacy of Apple users.

Related Terms

AppTrackingTransparency
iOS 14
Probabilistic Attribution

Related Sources

Apple’s SKAdNetwork–The Most Up-to-Date Information

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iOS 14 is Almost Here. Let’s Get You Prepared.

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Kochava’s Free Growth SDK: Key Tools for Modern Marketers

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