iOS 14.5 Post-Launch Check-In Week 1
IDFA opt-in benchmarks, SKAdNetwork-ready partners, and more iOS 14.5 officially...
What is a Mobile Measurement Partner (MMP)?
Everything you need to know about MMPs and why you...
What is SKAdNetwork, and how do you use it?
In this episode, we interview Vivian Watt, a product manager...
SKAdNetwork Certification Program from Kochava
Helping advertisers connect with SKAdNetwork-ready growth partners As 2020 comes...
SKAdNetwork Conversion Value
What is a SKAdNetwork Conversion Value? SKAdNetwork Conversion Value |...
Publisher Tools for the iOS 14 Age and Beyond
Announcing Kochava for Publishers—part of the Marketers Operating System® 2020...
DDM (DoubleClick Digital Marketing)
What is DDM? DoubleClick Digital Marketing (DDM)| Definition DDM (DoubleClick...
MMP (Mobile Measurement Partner)
What is an MMP? Mobile Measurement Partner (MMP) | Definition...
Last-Click Attribution
What is Last-Click Attribution? Last-Click Attribution | Definition Last-Click Attribution...
Audience Segmentation
What is Audience Segmentation? Audience Segmentation | Definition Audience Segmentation...