June 25, 2020
Apple Announcements at WWDC 2020 Challenge Marketers to Tap Alternative Marketing Solutions
The new restriction of Apple’s device IDFA for iOS 14…
October 22, 2018
Kochava Traffic Index (KTI): An Industry Benchmark That is More Than a Proxy to Fraud
I’m pleased to share the announcement of the Kochava Traffic…
September 7, 2018
Open Letter to Tune/TMC Customers
If you follow tech news, I'm sure you saw that…
June 5, 2017
State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
If you’re managing a mobile app or property, you likely…
April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 14, 2017
State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
Our competitors, because of the absence of compelling measurement features…