The Official Kochava Blog

News & Updates Product Updates

November 10, 2021

Google Referrer Data for Facebook Android App Install Campaigns

How to add your Facebook Install Referrer Decryption Key in…

Jeff Richardson

Love2

News & Updates

November 8, 2021

How to Improve Your Fintech App KPIs

Metrics to measure for helpful insights Fintech app downloads increased…

Sierra Scott

Love1

News & Updates

November 4, 2021

Why Publishers Need to Control Their First-Party Data Leakage

Kochava for Publishers can help In today’s digital advertising climate,…

Jeff Richardson

Love0

News & Updates

November 2, 2021

5 Measurement Best Practices for FinTech Apps

The financial technology, or fintech, industry is on the rise…

Sierra Scott

Love0

News & Updates

October 21, 2021

Your Mobile Game Monetization Strategy

With mobile devices becoming increasingly optimized for gaming, app publishers…

Sierra Scott

Love0

News & Updates

October 13, 2021

Kochava Founder and CEO Speaking at Web Summit

Listen and meet with Kochava’s visionary adtech leader November 1-4…

Leslie Amadio

Love0

News & Updates

October 11, 2021

The Importance of Data Diversity for Audience Targeting

Reach your ideal audience more precisely by tapping into diverse…

Leslie Amadio

Love0

iOS 14 & SKAdNetwork News & Updates

October 8, 2021

How iOS 14 Impacted Mobile Advertising

Apple Search Ads rises as overall iOS attributions fall Quick…

Jeff Richardson

Love1

News & Updates

October 8, 2021

Google Play Install Referrer to Help Marketers With Facebook’s AMM Program Deprecation

Get campaign metadata on Facebook App Ads directing to Google…

Jeff Richardson

Love3

News & Updates

October 1, 2021

Implement Push Notifications in Your Omni-channel Marketing Strategy

Reengagement for a privacy-first era Push notifications are a standard…

Leslie Amadio

Love1

News & Updates

September 28, 2021

Maximizing Cross Promotion on Your Apps

Publisher tools for turnkey cross-app portfolio measurement Are you an…

Jeff Richardson

Love0

News & Updates

September 27, 2021

Android 12 Release and New ADID Permissions

Important steps for marketers to take by or before October…

Jeff Richardson

Love0

Fraud Prevention News & Updates

September 22, 2021

Click Flooding Rears its Ugly Head in OTT and CTV

OTT Fraud: hot advertising platform, same old fraud Advertising on…

Leslie Amadio

Love0

iOS 14 & SKAdNetwork News & Updates

September 20, 2021

Apple Releases iOS 15

Here’s what iOS 15’s arrival means for marketers Apple’s latest…

Jeff Richardson

Love3

News & Updates

September 14, 2021

Measuring OOH Advertising in the Privacy-First Age

As digital advertising enters a privacy-first era, how will that…

Leslie Amadio

Love0

News & Updates

Google Referrer Data for Facebook Android App Install Campaigns

How to Improve Your Fintech App KPIs

Why Publishers Need to Control Their First-Party Data Leakage

5 Measurement Best Practices for FinTech Apps

Your Mobile Game Monetization Strategy

Kochava Founder and CEO Speaking at Web Summit

The Importance of Data Diversity for Audience Targeting

How iOS 14 Impacted Mobile Advertising

Google Play Install Referrer to Help Marketers With Facebook’s AMM Program Deprecation

Implement Push Notifications in Your Omni-channel Marketing Strategy

Maximizing Cross Promotion on Your Apps

Android 12 Release and New ADID Permissions

Click Flooding Rears its Ugly Head in OTT and CTV

Apple Releases iOS 15

Measuring OOH Advertising in the Privacy-First Age

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