iOS 16 is here, SKAdNetwork still TBD, Privacy Block, and more
Autumn has arrived in North Idaho. The leaves are changing color, the days are getting shorter, and the mornings require an extra layer of clothing. Apart from the weather, this new season has brought the latest iOS release and Kochava updates.
In this product update, we will touch on the following:
- iOS 16 is here – SKAdNetwork 4.0 still TBD
- Privacy Block released
- Updates for Kochava Cost
- New and updated partner integrations
Let’s unpack further details on each item below.
iOS 16 and SKAdNetwork
September has become an anticipated month for iOS releases and this month was no different. Apple unveiled iOS 16 on September 12 with a host of new features, products, and updates. While there are a lot of changes with iOS 16, SKAdNetwork 4.0 is still unavailable. There is no release date for it yet, but it is anticipated to come out with a subversion of iOS 16 in the near future.
No Kochava SDK update is required for the latest version of iOS 16; however, when SKAdNetwork 4.0 arrives, an updated iOS SDK will be needed. Until then, find out what is changing with SKAdNetwork 4.0 with our free on-demand webinar.
Stay informed with the latest iOS and SKAdNetwork updates by subscribing to our newsletter.
Kochava Privacy Block™
Earlier this month, we released Kochava Privacy Block™. Privacy Block is an always-on, privacy-preserving tool applied across all data related to sensitive locations within The Collective data marketplace. It’s built on privacy-safe zones established around sensitive locations that are personal and private. Using these safe zones, Privacy Block automatically removes location information from inside sensitive location perimeter buffers within the US. Through collaboration with trusted data providers, institutions, and regulators, we can continue to ensure the quality, consented, privacy-safe location data that marketers and analysts rely on every day.
Sensitive location types enforced by Privacy Block include, but are not limited to:
- Health and wellness service centers and clinics
- Religious institutions
- Financial credit institutions
- Federal buildings
- Correctional institutions
- Dependency and addiction treatment centers
- Homeless shelters
- Halfway houses
Updates to Kochava Cost
The list of media partners supported for Kochava’s cost aggregation tools continues to grow. In September, updates were made to the integration with Jampp to support additional cost data fields, including: platform, site name, site ID, partner app, and ad type.
To begin tracking your media spend alongside your Kochava measurement and attribution data, reach out to your Client Success Manager or email firstname.lastname@example.org.
New partners and updated integrations
The Kochava Integrations team successfully processed 57 new partner integrations in September and deployed requested updates across a host of others. A highlight list is below.
New integrated partners:
- AdsJoy Digital
- Applabs Media PTE LTD
- BharatMetro Digital Services Private Limited
- Checket Net
- Chromoads Media
- Creatix Ventures
- Digiads Global
- EnactAd Media Pvt Ltd
- Exito Global
- Experts Digital Media
- Go2Top IT
- Hi5 Mobi
- Jubilant Work of Wonders Pvt Ltd
- Loot Campaign
- Lynxads Media
- Mesotap Pvt. Ltd.
- Mini Digital Media
- MMP LLC
- Native Monetize
- Prudent Ads
- The Trade Desk
- Uprise Media
- Wild Bear Ads
- Zettamobi Technology (OPC) Private Limited
Integrated partner updates:
- Antiek Digital Media
- Apricot Ads
- Digital Turbine Media
- Evolve Performance Media
- Mesotap Services Pvt Ltd.
- Mobviu Media
- Purify Digital
- The Trade Desk