Explore free adtech educational resources. Subscribe to our weekly newsletter to be notified of new content.
Guides & eBooks
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
Over-the-top (OTT) and Connected TV (CTV): An Introduction
Over-the-top (OTT) and Connected TV (CTV): An Introduction
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
OTT & CTV: Trends, Developments and Opportunities
OTT & CTV: Trends, Developments and Opportunities
Get Started with Influencer Marketing
Get Started with Influencer Marketing
How to Begin Marketing Your FinTech App
How to Begin Marketing Your FinTech App
How to Maximize Your Success on SKAdNetwork
How to Maximize Your Success on SKAdNetwork
How to Begin Marketing Your Mobile Game
How to Begin Marketing Your Mobile Game
QR Codes and Your Marketing Strategy
QR Codes and Your Marketing Strategy
SKAdNetwork Conversion Model Guide
SKAdNetwork Conversion Model Guide
Enrich Your Marketing Dexterity
Enrich Your Marketing Dexterity
Deep Linking Guide
Deep Linking Guide
Webinars
What Last Touch Misses: How MMM Reveals TikTok’s Real Impact
What Last Touch Misses: How MMM Reveals TikTok’s Real Impact
Campaign Optimization Masterclass: Navigating Quality, Reach & Frequency in Complex Media Mixes
Campaign Optimization Masterclass: Navigating Quality, Reach & Frequency in Complex Media Mixes
Decloaking Ad Fraud: Expert Protection Insights
Decloaking Ad Fraud: Expert Protection Insights
Decoding CTV Performance: A Marketer’s Guide to CTV Attribution
Decoding CTV Performance: A Marketer’s Guide to CTV Attribution
Channel Convergence: Capitalizing on Synergies Among Mobile, CTV, and DOOH
Channel Convergence: Capitalizing on Synergies Among Mobile, CTV, and DOOH
Firebase Dynamic Links Migration Best Practices
Firebase Dynamic Links Migration Best Practices
Case Studies
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Read More
Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Read More
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Read More
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Read More
Improving Access to Air Quality Ratings Through App Measurement & Analytics
Improving Access to Air Quality Ratings Through App Measurement & Analytics
Read More
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Read More
Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Read More
Growing Customer Stickiness with SmartLinks-Enhanced QR Codes
Growing Customer Stickiness with SmartLinks-Enhanced QR Codes
Read More
Boosting Subscription Revenue with SmartLinks
Boosting Subscription Revenue with SmartLinks
Read MoreVideos
Latest Blog Posts
Walmart Connect Names Kochava to Its Partner Network
Walmart Connect Names Kochava to Its Partner Network
Samba TV and Kochava Launch Unified Cross-Platform TV Measurement
Samba TV and Kochava Launch Unified Cross-Platform TV Measurement
Beyond the Stream: New Brand Frontiers in CTV
Beyond the Stream: New Brand Frontiers in CTV
Speaking Appearances
Kochava Glossary
With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.
Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.
MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.
IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.
Support
Quickly jump to our most popular support articles.
Have questions? Contact Us