New Kochava UX, TikTok MMM partner badge, Fraud Console expands, and more
Q2 2025 marked the launch of Kochava’s newly redesigned and optimized user experience (UX). General availability began May 27 following beta testing with a core customer working group. We greatly appreciate the spirit of collaboration across customers both large and small whose feedback has been instrumental in this migration.
Explore more details about the new Kochava UX here, and be on the lookout for detailed communication regarding the upcoming sunsetting of the legacy UX.
Titan OS + Kochava
At Cannes 2025 in June, Titan OS announced its strategic partnership with Kochava, enabling brands to measure true performance impact across millions of Titan OS devices. See this related LinkedIn post.
If you’re interested in exploring activation and measurement opportunities with Titan OS, Europe’s premium CTV platform, reach out to your Client Success Manager or email support@kochava.com.
Key Updates
Now let’s dive into additional Q2 2025 updates unpacked in this bulletin:
- Kochava named as TikTok MMM partner
- Kochava Fraud Console expands
- Meta re-enables AMM reporting
- Google introduces ICM
- All things Apple (WWDC 2025 + ASA changes)
- Firebase Dynamic Links deprecation reminder
- New and updated partner integrations
Never miss important product and partner updates.
Kochava Named as TikTok MMM Partner
In June, TikTok launched a new media mix modeling (MMM) focus area in its TikTok Marketing Partners (TMP) Program, naming Kochava as one of a host of inaugural partners. The new focus area highlights the growing momentum with which advertisers and publishers are adopting media mix modeling, also referred to as marketing mix modeling.
As a partner in the MMM focus area, Kochava is fully plugged into TikTok’s new MMM integration—enabling advertisers to include both paid and earned TikTok data in their media mix models. The integration is powered by TikTok’s new API, allowing automated scheduling of data downloads for always-on, up-to-date insights. This eliminates error-prone manual processes, accelerates reporting, and sustains a steady stream of measurement for ongoing model training and campaign optimization with MMM platforms such as AIM (Always-On Incremental Measurement) by Kochava.
Check out the full post here.
If you’re interested in exploring how MMM can positively impact ROI on TikTok and other partners in your media mix, contact us to consult with our MMM experts.
Kochava Fraud Console Expands
Kochava’s Fraud Console, first introduced in 2017, saw a number of important updates during Q2. In May, six additional fraud monitoring dashboards debuted. In June, the new Blocked Traffic Summary dashboard was added—giving advertisers easier access and greater transparency into the traffic being blocked and why. Explore further details about Blocked Traffic Summary and other Fraud Console updates in this post.
Don’t have access to the Kochava Fraud Console? Request a demo for a complete tour and more information.
Meta Re-Enables AMM Reporting
Kochava is integrating with Meta’s Advanced Mobile Measurement (AMM) reporting, which was re-enabled on June 17. The feature was discontinued in 2021 and has been re-enabled to help advertisers that leverage Kochava, or other approved mobile measurement partners (MMPs), measure and optimize advertising spend on Meta. This update enables app advertisers to measure ad performance more precisely within their own analytics and business intelligence tools, with the inclusion of attributed Meta ads data in their respective MMPs’ row-level reporting.
Read the complete, need-to-know details here.
Google Introduces ICM
In early May, Google announced integrated conversion measurement (ICM), as “an innovative protocol which provides more real-time, comprehensive, and accurate attribution in your third-party App Attribution Partner (AAP) interfaces.” ICM gives Google Ads de-identified in-app event signals that enable real-time and event-level insights—greatly improving campaign optimization and reporting for iOS and Android apps.
To learn more about leveraging Google ICM for your Google Ads campaigns, consult this post.
All Things Apple
Over Q2, Apple was the subject of multiple notable happenings:
- In early April, Apple Search Ads officially became integrated with SKAN (versions 1–3). Explore more details in this post.
- By mid-April, Apple Search Ads changed its name to Apple Ads. Learn more about the rebrand in this post.
- In June, Apple hosted its annual Worldwide Developers Conference (WWDC25) event. Unpack key takeaways here.
Contact us if you need expert help measuring your apps across Apple devices, navigating SKAN and AdAttributionKit, or optimizing your spend on Apple Ads.
Reminder: FDL Deprecation Is August 25
If you’re still using Firebase Dynamic Links (FDL) in your apps, this is a final reminder that deprecation is just around the corner. FDL will cease being operational on August 25, 2025.
If you haven’t yet found or begun implementation on an alternative solution, we invite you to explore these resources ASAP:
If you need urgent assistance forming and executing an FDL migration strategy, please contact us.
New Partners and Updated Integrations
Kochava welcomed 48 new partners who completed a first-time integration with Kochava during Q2. In addition, 43 existing partners made updates to their integrations.
New Integrated Partners
- Adflix Media
- AdMavvy
- Affiliateapex
- Aff-Trust
- AlgoWaveAI
- appAlgo Apple Ads
- Brandshapers_Partner
- Chaitoast Web India Private Limited
- ClickBuster
- Coinis 2
- CPI CASH
- Cretorhub
- Crox Media Pvt Ltd
- DIGIDANGNO
- Digirevo Media
- Digital Rocket
- DSPking
- Excelate
- freecoin2
- FutureCode
- GF Rewards
- Go2Ads
- GrowDeck
- High On Ads LLC
- Huiimedia
- Kakao Global DSP
- LeadsCon
- Libra Ad Media
- Mafiadz
- Mediaverse
- MQmobitraffic
- NeoMobix
- Offerspixo
- Panvy ltd
- Point Ad
- Ref Revenue
- RevenueReaper opc pvt. Ltd.
- River Ad
- Sachin-Maurya
- Singh digital
- String
- Tivo
- Trend Network
- Truecaller Int.
- vamosmedia
- VYADD
- YepMedia
- Zxest
Existing Partner Updates
- Acast
- Adsbalance
- Adsile Media Private Limited
- AdsWizz
- Adtrio
- Apple Search Ads
- Ascope
- Chaitoast Web Private Limited
- Cretorhub
- Digirevo Media
- Epsilon
- freecoin
- Gingko
- impactview
- Kakao
- Kargo
- Kayzen
- Lead iD Ad-Monster
- Litchiads
- Memobplus
- Mindgeeks Tech LLP
- MobAvenue
- Moca
- MOCA Global
- MOCOLO
- OTMR SURVEY (OPC) PVT LTD
- Playdigo
- PR Media
- Prodege
- ReKon Media
- Remerge
- Search Ads Maven
- SearchAds.com by Mobile Action
- Simpli.fi
- Smadex
- Snapchat
- Splitmetrics Acquire | Formerly SearchAdsHQ
- TikTok for Business
- Ventes Avenues
- Vizury
- Vserv
- Yahoo! JAPAN Display Ad Network
Partner Name Changes
Having trouble finding a media partner? Check out these partner name updates.
| Previous Name | Updated Name |
|---|---|
| Admaru | Kakao Global DSP |
| Apple Search Ads | Apple Ads |
| Astra by Redbox Mobile - Apple Search Ads | Astra by Redbox Mobile Apple Ads |
| Blind Ferret Engage | Influence Mobile Engage |
| Hotstar | Jio Hotstar |
| impactview | ImpactView |
| Skai Apps - Apple Search Ads | Skai Apps - Apple Ads |
| The ASO Project - Apple Search Ads | The ASO Project - Apple Ads |
| Vizury | RevX Intellibid |
If you’re an ad network, publisher, DSP, or other partner looking to integrate with Kochava, please contact integrations@kochava.com.
To browse our complete footprint of integrated networks and publishers, click here.
Questions?
If you have any questions regarding these updates, please contact your Client Success Manager or email support@kochava.com. Always stay in the know—subscribe to our newsletter.
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