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All Posts By

Jeff Richardson

Industry
May 1, 2026

Data Connections Hub: Democratizing Outcomes Measurement & Optimization

Empowering publishers to accelerate advertiser outcomes TL;DR Summary Premium publishers…
Jeff Richardson
Love1
Guide to switching MMP
IndustryMeasurement & Attribution
April 24, 2026

The 6-Step Path to Switching Your MMP Without the Headache

Time to switch mobile measurement partners? Here’s how to streamline…
Jeff Richardson
Love1
Kochava's unified marketing measurement platform
IndustryMarketing Mix ModelingProduct Updates
April 13, 2026

Unifying MMM & Last Touch for a Modern Marketer’s Edge

Product update unites Kochava MMM into core attribution platform TL;DR…
Jeff Richardson
Love1
Product Updates
April 7, 2026

Kochava Product & Partnership Updates Bulletin: Q1 2026

New AI workspaces, Atlas Performance launch & postback country filters…
Jeff Richardson
Love1
Attribution Fix: How App Marketers Can Find Real Signal in the Noise
IndustryMarketing Mix ModelingMeasurement & Attribution
March 17, 2026

Attribution Fix: How App Marketers Can Find Real Signal in the Noise

Balancing last touch, MMM & incremental testing for ultimate ground…
Jeff Richardson
Love2
Atlas PerformanceIndustry
March 3, 2026

Driving Advertiser Outcomes: The Rise of the Supply Performance System

Why Kochava launched Atlas Performance to empower premium publishers TL;DR…
Jeff Richardson
Love1
News & Updates
February 18, 2026

Top 6 Takeaways From Kochava Summit 2026

Discussing AI, Transformation, Integration & Collaboration at the 12th Annual…
Jeff Richardson
Love1
Product Updates
February 2, 2026

New Postback Country Filtering Expands First-Party Data Control

Geo‑precise data sharing TL;DR Summary click to expand Marketers can…
Jeff Richardson
Love3
Kochava Product & Partnership Updates Bulletin: Q4 2025
Product Updates
January 14, 2026

Kochava Product & Partnership Updates Bulletin: Q4 2025

Agentic AI for marketers, MMM data validation, enhanced social browser…
Jeff Richardson
Love2
Kochava Earns G2 Fastest Implementation Leader Badge
IndustryMeasurement & Attribution
December 19, 2025

Kochava Earns G2 Fastest Implementation Leader Badge

Why speedy onboarding matters for mobile app analytics and attribution…
Jeff Richardson
Love1
New Kochava MMM Data Validator
Marketing Mix ModelingProduct Updates
December 9, 2025

New Kochava MMM Data Validator

How to avoid 7 common MMM pitfalls TL;DR Summary The…
Jeff Richardson
Love1
The Importance of TV Attribution and Why Partnerships Are Key to Unlocking Its Full Potential
News & Updates
November 24, 2025

The Importance of TV Attribution and Why Partnerships Are Key to Unlocking Its Full Potential

Jeff Richardson
Love0
Integrative AI for Marketers With Kochava MCPs in StationOne
AIAI for MarketersProduct Updates
November 19, 2025

Integrative AI for Marketers With Kochava MCPs in StationOne

Integrative AI + MCP servers from the ecosystem TL;DR Summary…
Jeff Richardson
Love1
New Claravine Integration Enables Scaled Deep Link Governance
Links & Deep LinkingPartner IntegrationsProduct Updates
November 11, 2025

New Claravine Integration Enables Scaled Deep Link Governance

Easily apply data standards to your Kochava linking strategy TL;DR…
Jeff Richardson
Love1
View-Through Attribution Comes to Meta AEM Reporting
News & Updates
October 31, 2025

View-Through Attribution Comes to Meta AEM Reporting

Kochava VTA for Aggregated Event Measurement now available Kochava app…
Jeff Richardson
Love1
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