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Blog

Why advertisers are leveraging marketing mix modeling to quantify external sales factors 
Marketing Mix Modeling
December 21, 2023

Why advertisers are leveraging marketing mix modeling to quantify external sales factors 

Gary Danks
Love0
Kochava & AppSamurai
News & Updates
December 19, 2023

AppSamurai Joins Kochava As Authorized Agency Partner

Partnership rooted in shared values and industry expertise to deliver…
Leslie Amadio
Love3
Kochava’s Predictions for Top Tech Trends in 2024
News & Updates
December 19, 2023

Kochava’s Predictions for Top Tech Trends in 2024

'Twas the Night Before Techmas: 2024 Tech Predictions It’s the…
Leslie Amadio
Love1
Performance Power Players: Gary Danks on the Importance of Media Mix Models
Marketing Mix Modeling
December 13, 2023

Performance Power Players: Gary Danks on the Importance of Media Mix Models

Gary Danks
Love0
Santa Claus with a laptop
News & Updates
December 12, 2023

Out with the Old, In with the Q5 Revenue

Leverage the opportunity of post-holiday engagement with Q5 All I…
Chloe Huffman
Love2
Establishing Trust in Marketing Mix Modeling Solutions
Marketing Mix Modeling
December 12, 2023

Establishing Trust in Marketing Mix Modeling Solutions

An exploration of how AIM verifies its precision and efficacy…
Gary Danks
Love0
App Developer Magazine Logo
Press
December 12, 2023

App Developer Trends for 2024

Leslie Amadio
Love0
News & Updates
December 5, 2023

How Might Generative AI Transform AdTech and Marketing?

Unpacking key takeaways from Kochava’s recent AI webinar In a…
Jeff Richardson
Love0
Strategic Consulting
November 28, 2023

Unlocking the Power of Your Marketing Data

What Kochava Foundry Can Do for Your Brand In today's…
Grant Simmons
Love0
14 marketing experts on how tech is turbocharging Christmas shopping strategies
Marketing Mix Modeling
November 22, 2023

14 marketing experts on how tech is turbocharging Christmas shopping strategies

Gary Danks
Love0
Linear to Streaming TV
CTV
November 16, 2023

The Shift from Linear to Streaming TV

How Outcomes-Based Measurement for CTV is Changing the Game At…
Chloe Huffman
Love1
There's No Such Thing as an Organic Install
Marketing Mix Modeling
November 13, 2023

There’s No Such Thing as an Organic Install

Understanding the decomposition of installs with MMM In the vast…
Gary Danks
Love0
The North Face and Kochava logos
News & Updates
November 9, 2023

Achieve Peak App Engagement and Loyalty with Owned Media Measurement

The North Face’s ascent to optimized measurement The North Face,…
Jeff Richardson
Love1
Is it time to adopt marketing mix modelling over touch attribution?
Marketing Mix Modeling
November 9, 2023

Is it time to adopt marketing mix modelling over touch attribution?

Gary Danks
Love0
News & Updates
October 25, 2023

Kochava Product & Partnership Updates Bulletin – October 2023

AI Prompt Coming Soon, Samsung Cloud Gaming ID, TikTok Updates,…
Jeff Richardson
Love0
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