September 19, 2024
Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok
Attribution waterfall evolution for video ad engagement Starting September 19,…
August 15, 2024
Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you…
August 12, 2024
The Evolution of Digital Out-of-Home (DOOH) Advertising
Perspectives, measurement, and future trend insights with DPAA Digital out-of-home…
August 5, 2024
TikTok SAN Migration to Complete August 20
Kochava to introduce support for modeled attribution August 27 IMPORTANT…
July 17, 2024
Kochava Product & Partnership Updates Bulletin: Q2 2024
42matters SDK Award, Apple’s WWDC24, Ad Revenue Insights, and more…
July 11, 2024
From Couch to Cart: Shoppable TV and T-Commerce
CTV’s evolution from passive entertainment to dynamic shopping platform Among…
July 9, 2024
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all…
June 18, 2024
Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns
RESTON, Va., June 18, 2024 – Comscore, Inc. (Nasdaq: SCOR),…
June 13, 2024
Apple’s AI Moment: WWDC24 Key Takeaways
iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…
June 4, 2024
Revitalizing Vigilance in Ad Fraud Mitigation
Redefining fraud prevention amid shifting industry focus In the ever-evolving…
