November 26, 2024
Must-Know Terms in Advanced TV Advertising
Key over-the-top (OTT) and connected TV (CTV) terminology The world…
November 19, 2024
4 Options for Adopting MMM in Your Organization
Surveying the competitive landscape of marketing mix modeling In conversations…
November 13, 2024
Holiday Marketing Magic Unwrapped
Orchestrating digital excellence for the 2024 season Picture yourself in…
October 16, 2024
Essential Data Inputs for Effective Marketing Mix Modeling
Why AIM requires specific data to unlock precise marketing attribution…
October 15, 2024
Kochava Product & Partnership Updates Bulletin: Q3 2024
New .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and…
September 30, 2024
AdAttributionKit FAQ
Getting to know Apple’s new PET (privacy-enhancing technology) Eager to…
September 27, 2024
The State of Digital Out-of-Home (DOOH) Advertising
Webinar insights from industry experts at DPAA and Advertiser Perceptions…
September 23, 2024
Best Practices for Ad Fraud Protection
September 19, 2024
Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok
Attribution waterfall evolution for video ad engagement Starting September 19,…
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
Unpacking the technical fabric of AIM In the rapidly advancing…
August 23, 2024
Top 5 Challenges to Building MMM In-House
Why many organizations abandon building an internal MMM solution Having…
August 20, 2024
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
An MMM workshop at App Promotion Summit NYC In today’s…
August 15, 2024
Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you…