Marketing Mix Modeling

Performance Power Players: Gary Danks on the Importance of Media Mix Models

Marketing Mix Modeling

December 13, 2023

Performance Power Players: Gary Danks on the Importance of Media Mix Models

Gary Danks

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Establishing Trust in Marketing Mix Modeling Solutions

Marketing Mix Modeling

December 12, 2023

Establishing Trust in Marketing Mix Modeling Solutions

An exploration of how AIM verifies its precision and efficacy…

Gary Danks

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14 marketing experts on how tech is turbocharging Christmas shopping strategies

Marketing Mix Modeling

November 22, 2023

14 marketing experts on how tech is turbocharging Christmas shopping strategies

Gary Danks

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Is it time to adopt marketing mix modelling over touch attribution?

Marketing Mix Modeling

November 9, 2023

Is it time to adopt marketing mix modelling over touch attribution?

Gary Danks

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Embracing Marketing Mix Modeling Over Touch Attribution

Marketing Mix Modeling

October 18, 2023

Embracing Marketing Mix Modeling Over Touch Attribution

Gary Danks

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Marketers Head Back to the Future With MMM

Marketing Mix Modeling

September 26, 2023

Marketers Head Back to the Future With MMM

Gary Danks

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The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

Marketing Mix Modeling

August 15, 2023

The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM

When marketers first encounter the concept of marketing mix modeling…

Gary Danks

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Explainer: A Two-Minute Guide To Marketing Mix Modeling (MMM)

Marketing Mix Modeling News & Updates

July 28, 2023

Explainer: A Two-Minute Guide to Marketing Mix Modeling (MMM)

What is marketing mix modeling? Marketing mix modeling (MMM), also…

Gary Danks

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