Kochava Product & Partnership Updates Bulletin: Q2 2026

New Analytics Overview, self-serve incrementality testing, enhanced Kochava Audit Report & more

Q2 2026 was a productive quarter, so there’s a lot to cover. Before we dig into key updates, we want to extend a sincere thank you to all of our clients, partners, and friends across the industry who made time to spend with our team in Cannes. It was a meaningful few days of conversations, ideas, and inspiration.

If you weren’t able to make it to Cannes in person, our own Kimberly Manning, VP of Marketing, was on the ground conducting interviews and capturing insights throughout the festival.

To connect with us at industry events in Q3, check out our events page.

Here are Q2 2026 developments we unpack in this bulletin:

• New Analytics Overview dashboard
• Kochava AI Workspace
• Yahoo! DSP AI Workspace
• Self-serve incrementality testing
• Enhanced Kochava Audit Report
• New and updated partner integrations

Kochava Analytics: New Overview Dashboard With Configurable Widgets

After a limited beta release in Q2, a redesigned Analytics Overview dashboard is rolling out for general availability. This is a comprehensive overhaul of the Analytics home experience inside the Kochava platform, designed to give app marketers a fast, personalized window into the KPIs and trends that matter most to them.

Personalized Analytics Experience

The new overview is fully customizable. Configure your dashboard to reflect the metrics and views most relevant to your role and campaigns by selecting and arranging widgets from a library of built-in templates.

Available widget types at launch include

KPI Tiles: Adjustable hero metrics including New Users, Avg DAU, Revenue, MAU, Install Trend, Sessions, Total Events, and Organic Installs

Campaign & Creative

• Creative Scorecard: Top creatives ranked by performance across impressions, clicks & new users
• Partner Campaign Overview: Top campaigns ranked by clicks & new users
• Daily Tracker Performance: Day-by-day installs & events for network trackers
• SmartLinks Tracker: Clicks, conversions & attributions across your SmartLinks

Trends & Reach

• Daily Time Series: Day-by-day trends for impressions, clicks, installs & events
• Installs by App: App-level breakdowns of acquisition volume
• Installs by Country: Geographic breakdowns of acquisition volume
• Audience Breakdown: Distribution breakdowns by key device metadata

Events & Engagement

• Total Events: In-app event totals for the selected period
• Users & Revenue: Daily active users (DAU) & revenue visualized on a dual-axis chart

Once you configure a dashboard layout, you can save and return to it at any time. Multiple saved layouts are supported, so different members of a team or different analytical use cases can each have a dedicated view.

Across all saved layouts, you can quickly shift the reporting window among 7-day, 14-day, and 30-day views, giving you the flexibility to look at recent performance or step back for a broader trend.

Dive In

The new Analytics Overview dashboard brings a fresh personalization layer to your Kochava analytics. Whether you are a user acquisition lead doing a daily check on campaign performance, a marketing manager reviewing weekly KPIs, or a director looking for a quick read on top-line metrics, the customizable layout gets you to relevant insights faster.

If you have questions or would like a tour of the new dashboard, contact your Client Success Manager or email support@kochava.com.

Kochava AI Workspace in StationOne

Alongside new ways to explore your data in Analytics, the Kochava Workspace in StationOne, Kochava’s integrative AI orchestration platform, facilitates agentic workflows for data analysis, campaign management, and more.

The workspace is a purpose-built AI environment that connects directly to your Kochava account via the Kochava MMP Connector, a native MCP (Model Context Protocol) integration. Once connected, it gives you secure, authenticated access to your apps, campaigns, attribution data, and account configuration, putting an AI assistant alongside you as you work.

A few ways marketing teams are using it today:

• Automating weekly performance reports with AI-generated summaries & channel-level recommendations
• Running attribution configuration audits across trackers, postbacks & partner configurations
• Fast-tracking campaign & tracker creation through natural language prompts rather than navigating menus
• Building agents for recurring analytical workflows that run on a schedule & deliver structured outputs

The workspace is available at no additional cost to Kochava customers. For a full overview of what it includes and how to get started, check out Join the Kochava AI Workspace & Unlock Agentic Workflows.

To get set up, contact your Client Success Manager or email support@kochava.com.

Yahoo! DSP AI Workspace

StationOne continued to expand its ecosystem of custom partner workspaces in Q2, enabling marketers to bring agentic AI capabilities to the platforms and partners they already work with, not just their Kochava data.

These workspaces extend the same model that powers the Kochava Workspace to other parts of your marketing stack, connecting AI agents and skills directly to partner platforms via MCP integrations. This enables marketers to work across their full ecosystem from a single AI environment, asking cross-platform questions, building agents and AI assistants that span multiple tools, and automating action across connected systems.

Among the new workspace additions in Q2, Kochava and Yahoo! DSP deepened their partnership with a dedicated Yahoo! DSP workspace on StationOne, enabling marketers running campaigns across Yahoo’s ad platforms to employ agentic workflows.

Explore the Yahoo! DSP Workspace here.

Read more about the collaboration in this Digiday exclusive.

To explore available workspaces or discuss building a custom workspace for your organization, contact the StationOne team at stationone.ai/contact.

Self-Serve Incrementality Testing

Self-service incrementality testing is now available inside the Kochava platform for all customers using AIM (Always-On Incremental Measurement), Kochava’s marketing mix modeling solution. This enables app marketing teams to create, schedule, and run incrementality tests directly in their dashboard, without requiring a separate tool, an external agency, or a dedicated data science team.

The incrementality testing solution uses a controlled on/off pulse methodology: Advertising runs for a defined period, then pauses during a holdout window, and the difference between the two periods is measured to determine true incremental lift. Marketers configure each test by selecting the app, geographic region, network partner, campaign, holdout schedule, event KPIs, and holdout period length. A full test summary is presented before launch for review and confirmation.

For a complete overview of how it works, use cases, and how to interpret your results, read the full post Create & Run Your Own Incrementality Tests With Kochava.

To get started or learn more about AIM and incrementality testing, contact your Client Success Manager or reach out here.

Enhanced Kochava Audit Report

The Kochava Audit Report has been updated to give app marketing teams a more complete, field-level record of changes made across their account settings.

Key enhancements at a glance:

• Before/after field-level diffs: Every change showing exactly what was modified, with the previous and updated values side by side
• Human-readable resource names: Log entries displaying actual resource names rather than raw system identifiers, even for deleted resources
• Snapshots of deleted resources: When certain configurations are deleted, the full resource state is preserved and available for reference and reconstruction
• 13 months of history: Directly queryable and filterable in the dashboard without a support request
• CSV and JSON export: Up to 10,000 events per export, formatted for auditor submission or internal review
• Consolidated coverage: Changes across partner configurations, campaigns, trackers, users, API keys, and more, all in one view

Whether you are diagnosing a postback disruption, preparing for a compliance audit, or tracking down an unintentional configuration change, the updated Kochava Audit Report provides the detail and retention needed to get to answers quickly.

For more details on this recent product update, read Enhanced Kochava Audit Report: More Detail, Broader Coverage & Exportability.

The updated Audit Report is available in your Kochava account now. Contact your Client Success Manager or email support@kochava.com with any questions.

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