August 23, 2024
Top 5 Challenges to Building MMM In-House
TL;DR Summary Building marketing mix modeling (MMM) in-house presents five…
August 20, 2024
APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling
TL;DR Summary In today’s environment, where there is an excess…
August 15, 2024
Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you…
August 12, 2024
The Evolution of Digital Out-of-Home (DOOH) Advertising
Perspectives, measurement, and future trend insights with DPAA Digital out-of-home…
August 5, 2024
TikTok SAN Migration to Complete August 20
Kochava to introduce support for modeled attribution August 27 IMPORTANT…
August 2, 2024
Unlocking App Growth with Marketing Mix Modeling
July 17, 2024
MMM Myth Busting With M&C Saatchi Performance
Understanding the future of marketing with media mix modeling TL;DR…
July 17, 2024
Kochava Product & Partnership Updates Bulletin: Q2 2024
42matters SDK Award, Apple’s WWDC24, Ad Revenue Insights, and more…
July 11, 2024
From Couch to Cart: Shoppable TV and T-Commerce
CTV’s evolution from passive entertainment to dynamic shopping platform Among…
July 9, 2024
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all…
June 18, 2024
Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns
RESTON, Va., June 18, 2024 – Comscore, Inc. (Nasdaq: SCOR),…
June 13, 2024
Apple’s AI Moment: WWDC24 Key Takeaways
iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…
June 4, 2024
Revitalizing Vigilance in Ad Fraud Mitigation
Redefining fraud prevention amid shifting industry focus In the ever-evolving…