iOS 14 & SKAdNetworkEducation August 30, 2023 The Differences Between SKAN Versions 2-5 Learn about the SKAdNetwork versions and their features SKAdNetwork (SKAN)… Sierra Scott Love1
News & Updates August 18, 2023 Changes Coming to Snapchat View-Through Reporting in Q4 2023 Snapchat is introducing log-level restrictions for view-through attributed conversions Over… Jeff Richardson Love0
Education August 16, 2023 To SKAN, or Not to SKAN: That is the Question Do you really need SKAdNetwork for your iOS app? In… Sierra Scott Love0
Marketing Mix Modeling August 15, 2023 The Movie Theatre: A Helpful Analogy When Marketers First Encounter MMM When marketers first encounter the concept of marketing mix modeling… Gary Danks Love0
News & Updates August 3, 2023 AdServices Framework Causes SKAN 4 Conversion Values to Reset Seeing zeros and nulls for fine and coarse conversion values?… Jeff Richardson Love1
News & Updates July 28, 2023 Navigating New Waters: From Deterministic to Probabilistic Marketing Measurement Before we begin, it’s important to clarify when we discuss… Gary Danks Love0
Marketing Mix ModelingNews & Updates July 28, 2023 Explainer: A Two-Minute Guide to Marketing Mix Modeling (MMM) What is marketing mix modeling? Marketing mix modeling (MMM), also… Gary Danks Love0
News & Updates July 27, 2023 Attributed vs. Associated Events in Kochava Analytics Understanding how your attribution metadata is tied to in-app events… Jeff Richardson Love1
News & Updates July 26, 2023 Automate Your Migration to TikTok’s New SAN Integration Seamless cutover to TikTok’s self-attributing network configuration UPDATE | February… Jeff Richardson Love0
EducationNews & Updates July 25, 2023 The VR Marketing Oasis of the Future AdTech in a Virtual Reality World The recent unveiling of… Chloe Huffman Love1
News & Updates July 19, 2023 New Ultimate Guide to SKAdNetwork (SKAN) is Here Dominate iOS app marketing with insights from our latest guide… Chloe Huffman Love1
News & Updates July 12, 2023 Kochava Product & Partnership Updates – Q2 2023 Wrap Up Kochava Publisher’s Suite news, WWDC 2023 takeaways, view-through re-engagement, and… Jeff Richardson Love0
News & Updates July 5, 2023 AdTech and AI: The Good, the Bad, and the Automated What AI can (and can't) do for AdTech Move over,… Chloe Huffman Love1
News & Updates June 27, 2023 5 Best Practices for Media Optimization from Kochava Foundry Leverage data-driven practices for continuous growth In today's rapidly evolving… Tyler Levasseur Love1
News & Updates June 20, 2023 Powering Outcomes-Based Measurement for Premium Ad Inventory How Kochava Publisher’s Suite is enabling advertisers to spend confidently… Jeff Richardson Love0