June 17, 2026
Create & Run Your Own Incrementality Tests With Kochava
Get faster answers. Make more confident budget decisions TL;DR Summary…
June 11, 2026
“Fourteen Super Bowls”: Why the 2026 World Cup Is the Most Thrilling Measurement Puzzle in Advertising
48 teams, 16 cities, 3 countries—and a fan journey your…
April 13, 2026
Unifying MMM & Last Touch for a Modern Marketer’s Edge
Product update unites Kochava MMM into core attribution platform TL;DR…
March 11, 2026
Red Carpet, Dark Dashboard: Measuring What You Cannot Click
Long-cycle brand building, the prestige influencer economy, and the MMM…
January 21, 2026
How to Prepare Your Data for MMM
Don't let your data health be the bottleneck for MMM…
December 9, 2025
New Kochava MMM Data Validator
How to avoid 7 common MMM pitfalls TL;DR Summary The…
October 8, 2025
Halloween Marketing Magic Show
Halloween’s measurement tricks = seasonal marketing treats TL;DR Summary Halloween’s…
May 28, 2025
MMM 101: What Is Marketing Mix Modeling?
How marketing mix modeling orchestrates data-driven success You’re enveloped in…
March 4, 2025
Incrementality Tests vs. Marketing Mix Modeling
Point-in-time tests vs. always-on incremental measurement In today’s complex, privacy-conscious…
January 14, 2025
How to Interpret Marketing Mix Modeling Data
TL;DR Summary Marketing mix modeling (MMM) recommendations—such as suggesting increased…
November 19, 2024
4 Options for Adopting MMM in Your Organization
TL;DR Summary Organizations have four main options for adopting marketing…