Kochava Product & Partnership Updates Bulletin: Q1 2026

New AI workspaces, Atlas Performance launch & postback country filters

As we look back on the first quarter of 2026, we want to thank our clients, partners, sponsors, and friends who made Kochava Summit 2026 an event to remember.

For a recap of key Summit themes, including innovations in measurement, AI-driven workflows, and the importance of holistic data governance, read our Top 6 Takeaways from Kochava Summit 2026. Plus, check out the highlights reel.

Here are the Q1 2026 developments covered in this bulletin:

• StationOne open beta + new workspaces
• Atlas Performance launch
• Country postback filters
• Unified MMM, incremental testing, and last-touch
• New and updated partner integrations

IAB Workspace

The IAB Workspace, built in partnership with IAB Tech Lab’s AAMP Buyer Agent, streamlines the process of campaign execution, creative approval, and cross-partner collaboration within a privacy-compliant framework. Read the official news release.

To join the IAB TechLab Agentic Buying Workspace, download StationOne and create your account. Contact the StationOne team for a detailed tour of this open-source workspace.

Example K4A Workspace Use Cases

1. Weekly Performance Report Generator
   Automate the creation of a comprehensive weekly performance report. The workspace agent reviews the past 7 days of campaign performance, generates easy-to-read charts and tables, and provides a summary that can be directly shared with marketing leadership or executives.
2. Predictive AI
   Leverage predictive AI to identify users at risk of churn before it happens. Quantify revenue exposure and get recommended actions for prevention.
3. Automated Campaign & Tracker Creation
   Easily stand up new campaigns by leveraging AI to create trackers, campaigns, and audience segments within Campaign Manager. Describe your campaign, and the agent scaffolds everything you need, saving setup time and reducing manual clicks.
4. Pacing & Budget Planning Skills
   Use built-in Skills and Operators to streamline pacing analysis, monitor campaign progress against spend goals, and guide future budget planning. These Kochava-curated workspace tools are designed to streamline your most time-consuming ad ops workflows.
5. AI Chat Assistant
   Log in to your Kochava account via the StationOne interface and activate the AI Assistant to chat with your data, ask questions about your apps and configurations, and revolutionize your Kochava experience.

Dive in and Explore

For an overview of how StationOne can fit into your marketing operations and workflows, contact your Kochava Client Success Manager or email support@kochava.com.

Filter Partner Postbacks by Country

Kochava introduced enhanced postback filtering by country, giving marketers a new level of control over how their data is syndicated to partners. With this update, marketers can:

• Apply country-based filters at the postback level for each partner and event, ensuring that data is shared for user engagement only in relevant countries.
• Streamline compliance with regional data sharing restrictions and policies without the need for custom engineering work.

Read the complete details in this dedicated article.

COMING SOON: The Modern Marketers Measurement Framework—Unified

As part of Kochava’s ongoing initiative to streamline advanced measurement and empower app marketers, our engineering and product teams are in the final phases of integrating marketing mix modeling (MMM) and incremental testing into the primary Kochava console where app marketers have traditionally analyzed their last-touch and multi-touch attribution data.

This enhancement brings MMM and incremental testing capabilities from Kochava’s AIM (Always-On Incremental Measurement) product directly into the primary Kochava dashboard.

With these updates, marketers will soon benefit from more seamless access to last-touch attribution, MMM, and incremental testing within a single pane of glass. This ensures:

• A simplified workflow where users can analyze, compare, and act on all key measurement methodologies without shifting between platforms.
• Direct access to granularity and transparency across last-touch and multi-touch attribution, MMM, and incremental test reporting, including intuitive dashboards and configurable settings.
• The foundation for a more actionable measurement framework, helping marketers move from data to decision faster, while maintaining flexibility and compliance.

If you’re interested in learning more about MMM and incrementality testing features, contact us.

• Adkotlin
• Affliscopeads
• Amazus
• Appvertiser Network
• Big gamer
• Blooming Adz
• BMM
• Devefigt
• Digital

• DynamicEarner WPFaiz
• Gaurads
• LyonMedia
• Mainkore
• MMP WorldWide
• Nagarox
• PMX Power
• Popbrain
• Primex

• Quicklixads
• Rewardshub
• SamAds
• Snowbase
• Surya38392
• SwiftDigitalAds.com
• Tapnova.io

• Aarki
• AdColony
• Adikteev
• AdoMobi
• Adsgrowth
• Agami Media
• Appier
• Appvertiser
• Big Media
• carty
• CJ Affiliate
• Club Media campaigns
• Cognitiv
• Crox Media Pvt Ltd
• Deactivate AdColony Postbacks
• Digimcorp
• Flashtalking
• Futuretech Media

• GeoAds Media
• Go2Ads
• InMobi DSP
• Journify
• Magellan AI Attribution
• mDSP
• Mediascopy Digital Solutions
• Mindgeeks Tech LLP
• Mobitrade Media
• Mobsuccess
• MOLOCO
• MyFitnessPal
• Newsbreak
• Optimadz media
• PayPal
• Performance Launchpad
• Performance_Partner
• Pinterest

• Playdigo
• PR Media
• Prismatix.ai
• Pubscale
• Rekon Media
• Rev Nexus
• Rokt V2
• Seedtag
• Smadex
• SplitMetics Optimize
• TapJoy
• Tapjoy Analytics/Tapjoy GBB
• Tapnova.io
• Themobiadz
• Tivo
• Universal Ads