September 4, 2025
3 Tips to Optimize Your Media Mix
How to eliminate overattribution and redundant spend TL;DR Summary Modern…
June 18, 2025
Unearthing Ad Fraud From a Monolith
The looming threat in your mobile app install campaigns How…
April 3, 2024
Navigating Google Privacy Sandbox Part 1: Webinar Q&A
Answers to your questions from the Kochava Foundry webinar Grant…
March 5, 2024
Measuring Incrementality & Lift: Webinar Q&A
Answers to your questions from the Kochava Foundry webinar Grant…
February 13, 2024
All Things iOS: Webinar Q&A
Answers to your questions from the Kochava Foundry webinar Grant…
January 24, 2024
Precision-Tailored Lift Measurement Solutions for Marketers
Whether you are an advertiser or a publisher, Kochava has…
November 28, 2023
Unlocking the Power of Your Marketing Data
What Kochava Foundry Can Do for Your Brand In today's…
October 24, 2023
Navigating the Ad Spend Jungle
How Insight Packs from Kochava Foundry™ Light the Way In…
March 21, 2023
How Apple Search Ads + SKAdNetwork Upended iOS Marketing
iOS marketers have been forced to evolve For many iOS…
May 21, 2020
Incrementality vs. Having a Test & Learn Approach
Measuring true incrementality requires a commitment of time and resources,…
November 12, 2019
Data Privacy: The New Balancing Act for Brands
Can you comply and thrive amidst emerging data regulations? The…
May 2, 2018
Get the Right Signal From Your Media Partners
Marketers work under the assumption that their efforts influence user…
December 12, 2017
Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency
Last Click Attribution is an Incentive for Mobile Ad Fraud…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…