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Blog

General PerformanceIn Social
Press
May 10, 2021

WTF is ATT?

Leslie Amadio
Love0
General Business Insider Social
Press
May 7, 2021

Apple’s privacy changes are already causing chaos in mobile advertising, with developers reporting tiny user opt-in rates and falling ad prices

Leslie Amadio
Love0
OTT CTV Social
News & Updates
May 7, 2021

How OTT Streaming Services Can Optimize Their Marketing Campaigns

Understand where your OTT streamers are really coming from In…
Sierra Scott
Love1
iOSWeek Social
News & Updates
May 5, 2021

iOS 14.5 Post-Launch Check-In Week 1

IDFA opt-in benchmarks, SKAdNetwork-ready partners, and more iOS 14.5 officially…
Jeff Richardson
Love9
FinancialTimes PressPage IMG
Press
May 4, 2021

Apple Takes on the Internet: the Big Tech Battle Over Privacy

Leslie Amadio
Love0
Facebook AAA Social v
News & UpdatesMeasurement & Attribution
April 27, 2021

Kochava Integrated with Facebook’s Automated App Ads (AAA) New Reporting Feature

Kochava provides out-of-the-box support for creative-level insights of Facebook's AAA…
Leslie Amadio
Love2
VPPN Social
News & UpdatesMeasurement & Attribution
April 27, 2021

What is a VPPN?

Everything you need to know about a Virtual Private Publisher…
Sierra Scott
Love2
ios
News & Updates
April 26, 2021

iOS 14.5 is Here. Now What?

Surveying the true impact of the AppTrackingTransparency (ATT) framework Ready…
Jeff Richardson
Love22
attributionWindows Social
News & UpdatesiOS 14 & SKAdNetwork
April 22, 2021

What are the SKAdNetwork’s Attribution Windows?

Wide and unconfigurable lookback windows raise concerns SKAdNetwork attribution windows…
Sierra Scott
Love0
ios
News & UpdatesiOS 14 & SKAdNetwork
April 22, 2021

iOS 14.5 Final Launch Checklist

Apple sets release for iOS 14.5 on April 26th The…
Jeff Richardson
Love15
FB Analytics social v
News & UpdatesMeasurement & Attribution
April 21, 2021

Help! My Facebook Analytics is Going Away

Don’t miss a beat with app analytics alternatives Facebook recently…
Sierra Scott
Love0
LotamePartner Social
Press
April 21, 2021

Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web

Leslie Amadio
Love0
RokuPartnetship Social
Press
April 13, 2021

Roku Expands Measurement Program to Track Ad Performance Across Screens

Leslie Amadio
Love0
OTTCTV Connecting the Dots Social v
News & UpdatesMeasurement & Attribution
April 6, 2021

What is the Difference Between OTT and CTV?

Understanding how to use these popular acronyms The advanced television…
Sierra Scott
Love3
Good hands with your MMP v
News & UpdatesiOS 14 & SKAdNetwork
April 1, 2021

Early Spring App Store Rejections Sound the Alarm

What you need to know before iOS 14.5 officially arrives…
Jeff Richardson
Love63
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