December 7, 2016
A Comprehensive View—The Third Missing Piece in Your App Strategy
As the app ecosystem continues to expand, many marketers are…
December 6, 2016
Cost Data—The Second Missing Piece in Your App Strategy
Too many marketers aren't measuring their return on ad spend…
December 2, 2016
December 2—New Network Integrations
The Kochava team adds new network integrations to the Kochava…
November 22, 2016
Eliminate Ad Fraud From Your Network
Ad fraud is a growing problem. In a post ironically…
November 18, 2016
Cyber Monday Best Practices—Tune Your Holiday Campaigns
Q4 is in full swing and holiday campaigns are ramping…
November 14, 2016
Level the Playing Field Between Owned Media and Paid Campaigns
When it comes to user acquisition, advertisers expect to pay…
November 9, 2016
Drive App Installs with Social Influencers
Kochava empowers marketers to measure the previously unattributable (“organic”) installs…
October 17, 2016
It’s All About the Influencers for Game Publisher, Tamatem
Tamatem uses Kochava SmartLinks to determine valuable influencers In the…
October 14, 2016
The Power of Influencer Reporting
Use influencer reporting and What if? Scenarios to hone future…
October 6, 2016
Track App Store Search Ads with Kochava
Beginning October 5, Apple’s App Store will include Search Ads.…
October 4, 2016
Facebook releases view-through attribution after months long testing with Kochava and largest advertisers in mobile
Facebook’s announcement of view-through attribution (VTA) is the culmination of…
September 16, 2016
Kochava intros free analytics tool for app advertisers
The recent release of Free App Analytics powered by Kochava…
September 13, 2016
Kochava Brings Free App Analytics to All App Developers
Mobile attribution and analytics pioneer eliminates the cost barrier for…