EducationState of the Industry with Charles Manning March 14, 2017 State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish Our competitors, because of the absence of compelling measurement features… Charles Manning Love0
Education March 8, 2017 Create an Audience in Three Easy Steps for Reengagement Campaigns Statistics show that reengagement campaigns have CTRs that are 3… Leslie Amadio Love0
Education December 9, 2016 Unlimited Free Postbacks—The Fifth Missing Piece in Your App Strategy Kochava offers the most robust measurement for connected devices, hands… Leslie Amadio Love0
Education December 8, 2016 Smart Reengagement—The Fourth Missing Piece in Your App Strategy The cost of UA has been rising fast and user… Leslie Amadio Love0
Education December 7, 2016 A Comprehensive View—The Third Missing Piece in Your App Strategy As the app ecosystem continues to expand, many marketers are… Leslie Amadio Love0
Education December 5, 2016 Why Event Tracking Matters—The First Missing Piece in Your App Strategy 67% of marketers don’t know how to measure the return… Leslie Amadio Love0
Education November 22, 2016 Eliminate Ad Fraud From Your Network Ad fraud is a growing problem. In a post ironically… Leslie Amadio Love0
Education November 18, 2016 Cyber Monday Best Practices—Tune Your Holiday Campaigns Q4 is in full swing and holiday campaigns are ramping… Leslie Amadio Love0
Education November 14, 2016 Level the Playing Field Between Owned Media and Paid Campaigns When it comes to user acquisition, advertisers expect to pay… Leslie Amadio Love0
EducationNews & Updates October 14, 2016 The Power of Influencer Reporting Use influencer reporting and What if? Scenarios to hone future… Leslie Amadio Love0
EducationNews & UpdatesProduct Updates July 7, 2016 Programmatic Advertising, The Future of Mobile Marketing The following post from Aarki highlights the benefits and future… rory Love0
EducationNews & UpdatesProduct Updates June 30, 2016 Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 23, 2016 Celebrity Endorsement in Mobile App Marketing: Part 2 Kochava brings advertisers the best tools and intel. The following post… rory Love0
EducationNews & UpdatesProduct Updates June 16, 2016 Celebrity Endorsement in Mobile App Marketing: Part 1 Kochava brings advertisers the best tools and intel. The following post… rory Love1
EducationNews & UpdatesProduct Updates June 9, 2016 Impact of Creative Optimization on Campaign ROI Kochava brings advertisers the best tools and intel. The following post… rory Love0