April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 14, 2017
State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
Our competitors, because of the absence of compelling measurement features…
December 8, 2016
Smart Reengagement—The Fourth Missing Piece in Your App Strategy
The cost of UA has been rising fast and user…
December 7, 2016
A Comprehensive View—The Third Missing Piece in Your App Strategy
As the app ecosystem continues to expand, many marketers are…
November 22, 2016
Eliminate Ad Fraud From Your Network
Ad fraud is a growing problem. In a post ironically…
November 18, 2016
Cyber Monday Best Practices—Tune Your Holiday Campaigns
Q4 is in full swing and holiday campaigns are ramping…
November 14, 2016
Level the Playing Field Between Owned Media and Paid Campaigns
When it comes to user acquisition, advertisers expect to pay…
October 14, 2016
The Power of Influencer Reporting
Use influencer reporting and What if? Scenarios to hone future…