November 13, 2024
Holiday Marketing Magic Unwrapped
Orchestrating digital excellence for the 2024 season Picture yourself in…
September 23, 2024
Best Practices for Ad Fraud Protection
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
Unpacking the technical fabric of AIM In the rapidly advancing…
August 23, 2024
Top 5 Challenges to Building MMM In-House
Why many organizations abandon building an internal MMM solution Having…
August 15, 2024
Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation
Users get to self-regulate their own cookie jar Have you…
August 5, 2024
TikTok SAN Migration to Complete August 20
Kochava to introduce support for modeled attribution August 27 IMPORTANT…
July 9, 2024
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all…
June 13, 2024
Apple’s AI Moment: WWDC24 Key Takeaways
iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the…
April 12, 2024
iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates
Bug fix included in iOS 17.5 beta During recent testing,…