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All Posts By

Jeff Richardson

Measurement & AttributionProduct Updates
September 18, 2026

Kochava Cost Data Recovery Plugs Holes in Your Ad Spend Data

New cost data backfill enhancements improve veracity of ad spend…
Jeff Richardson
Love2
Kochava SDK update for enhanced deep link attribution and dual-stack IP support
Deep LinkingMeasurement & AttributionProduct Updates
September 15, 2026

Upgrade Now: Kochava SDK Major Version Release

Update your Kochava SDK integration for enhanced deep link attribution…
Jeff Richardson
Love2
AIAI for MarketersProduct Updates
September 9, 2026

How to Use the Ads MCP Server From Meta for Conversational Campaign Management

Get started with the Media Buying Workspace for Meta inside…
Jeff Richardson
Love2
Deep LinkingLinks & Deep Linking
August 25, 2026

How to Use Dynamic Macros for Scalable, Dynamic Deep Linking

Dynamic macros enable one link to support thousands of destinations…
Jeff Richardson
Love3
Rich link previews boost engagement and CTR
Deep LinkingLinks & Deep LinkingProduct Updates
August 11, 2026

Configure Rich Link Previews for Higher SmartLinks Conversion Rates

Personalize your Kochava SmartLinks via Open Graph metadata TL;DR SummaryKochava…
Jeff Richardson
Love3
Product Updates
July 14, 2026

Kochava Product & Partnership Updates Bulletin: Q2 2026

New Analytics Overview, self-serve incrementality testing, enhanced Kochava Audit Report…
Jeff Richardson
Love2
Measurement & AttributionProduct Updates
June 30, 2026

Enhanced Kochava Audit Report: More Detail, Broader Coverage & Exportability

Effective marketing governance starts with a complete audit trail TL;DR…
Jeff Richardson
Love1
Marketing Mix ModelingNews & UpdatesProduct Updates
June 17, 2026

Create & Run Your Own Incrementality Tests With Kochava

Get faster answers. Make more confident budget decisions TL;DR Summary…
Jeff Richardson
Love3
AIAI for MarketersStrategy
June 10, 2026

Join the Kochava AI Workspace & Unlock Agentic Workflows

Accelerate your growth with your own Kochava AI assistant TL;DR…
Jeff Richardson
Love1
Industry
May 1, 2026

Data Connections Hub: Democratizing Outcomes Measurement & Optimization

Empowering publishers to accelerate advertiser outcomes TL;DR Summary Premium publishers…
Jeff Richardson
Love1
Guide to switching MMP
IndustryMeasurement & Attribution
April 24, 2026

The 6-Step Path to Switching Your MMP Without the Headache

Time to switch mobile measurement partners? Here’s how to streamline…
Jeff Richardson
Love1
Kochava's unified marketing measurement platform
IndustryMarketing Mix ModelingProduct Updates
April 13, 2026

Unifying MMM & Last Touch for a Modern Marketer’s Edge

Product update unites Kochava MMM into core attribution platform TL;DR…
Jeff Richardson
Love1
Product Updates
April 7, 2026

Kochava Product & Partnership Updates Bulletin: Q1 2026

New AI workspaces, Atlas Performance launch & postback country filters…
Jeff Richardson
Love1
Attribution Fix: How App Marketers Can Find Real Signal in the Noise
IndustryMarketing Mix ModelingMeasurement & Attribution
March 17, 2026

Attribution Fix: How App Marketers Can Find Real Signal in the Noise

Balancing last touch, MMM & incremental testing for ultimate ground…
Jeff Richardson
Love3
Atlas PerformanceIndustry
March 3, 2026

Driving Advertiser Outcomes: The Rise of the Supply Performance System

Why Kochava launched Atlas Performance to empower premium publishers TL;DR…
Jeff Richardson
Love1
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