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All Posts By

Jeff Richardson

News & UpdatesiOS 14 & SKAdNetwork
August 26, 2020

No IDFA? No Problem: Owned Media For Reengagement In An IDFA-less World

Maximize your owned media channels and use push notifications for…
Jeff Richardson
Love0
CCPA changes Social v
News & UpdatesMeasurement & Attribution
July 30, 2020

Prepare for CCPA Changes Impacting Facebook August 1st

Kochava Consent Management Platform can help. While it has been…
Jeff Richardson
Love1
LinkedIn Reddit Social v
News & Updates
July 20, 2020

Reddit Ads Takes Optimization to the Next Level

The Kochava partner enhances integration with real-time postback support. Reddit…
Jeff Richardson
Love0
Dynamic QR codes
News & UpdatesLinks & Deep Linking
June 3, 2020

Easily Export QR Codes for Your SmartLinks™

Announcing our latest product update. Quick Response (QR) codes are…
Jeff Richardson
Love7
Uninstal blog
News & UpdatesMeasurement & Attribution
May 7, 2020

The Uninstall Tracking Benefits You Are Missing Out On

Purchase events, churn rate, retention, these are all important performance…
Jeff Richardson
Love0
News & Updates
April 1, 2020

Changes Imminent for Facebook View-Through Attribution

Detailed impression data not available after April 22nd. Facebook is…
Jeff Richardson
Love2
CCPA and data security
News & UpdatesMeasurement & Attribution
March 3, 2020

All FAA Customers: Important Steps Related to Your User Privacy Policy & Consent Management

Free App Analytics® (FAA) customers must take action and respond…
Jeff Richardson
Love0
Changes coming to SmartLinks
News & UpdatesProduct Updates
February 11, 2020

Changes Coming to SmartLinks February 17th

Important announcement for Free App Analytics® customers. In the ongoing…
Jeff Richardson
Love0
SmartLinks
News & UpdatesLinks & Deep LinkingProduct Updates
February 10, 2020

SmartLinks Just Got Smarter

Kochava’s enhanced SmartLinks help you swiftly create links that will…
Jeff Richardson
Love4
CCPA and data security
News & UpdatesMeasurement & Attribution
February 7, 2020

Will CCPA Impact You?

Businesses must comply with the new privacy regulations as of…
Jeff Richardson
Love0
Deep linking within the walled gardens
News & UpdatesLinks & Deep Linking
January 6, 2020

New Deferred Deep Linking Enhancements for Campaigns With Your Biggest Partners

Even users who don’t have your app installed can be…
Jeff Richardson
Love2
Kochava Supports Huawei's Open Advertising ID
News & UpdatesProduct Updates
December 16, 2019

Kochava Supports Huawei’s Open Advertising ID (OAID)

Huawei’s Open Advertising ID (OAID) supports advertising solutions that have…
Jeff Richardson
Love3
Reengagement is easy with Kochava Audiences
News & Updates
December 16, 2019

Reengagement Made Easy with Kochava Audiences

Drive growth from your existing users with dynamic audience segmentation…
Jeff Richardson
Love0
Audience segmentation
News & Updates
October 28, 2019

Audience Segmentation Without Limitation

Personalized ads have become the cornerstone of digital advertising, but…
Jeff Richardson
Love1
Snapchat and deferred deep linking
News & Updates
September 6, 2019

Deferred Deep Linking is Now Even Easier With Snapchat

Snapchat is making it easier than ever for marketers to…
Jeff Richardson
Love0
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