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All Posts By

Jeff Richardson

News & Updates
April 29, 2025

Apple Search Ads Is Now Apple Ads

Key updates for advertisers measuring Apple Ads with Kochava Nearly…
Jeff Richardson
Love0
Apple Search Ads Comes to SKAN April 10
Product Updates
April 10, 2025

Apple Search Ads Registered With SKAN

AdAttributionKit adoption expected at a later date Note: On April…
Jeff Richardson
Love1
Kochava Product & Partnership Updates Bulletin: Q1 2025
Product Updates
April 8, 2025

Kochava Product & Partnership Updates Bulletin: Q1 2025

Your New Kochava Experience, Updates for TikTok, Snapchat & Apple…
Jeff Richardson
Love0
Product Updates
March 18, 2025

TikTok Legacy Integration Deprecation March 31

Legacy attribution available through April 29 TikTok’s migration to a…
Jeff Richardson
Love0
Apple Search Ads VTA Coming to MMPs March 27
Product Updates
March 12, 2025

Apple Search Ads VTA Coming to MMPs March 27

New view-through attribution (VTA) reporting for ASA in Kochava Running…
Jeff Richardson
Love1
Product Updates
February 20, 2025

Modeled Attribution for Your Snapchat Campaigns

Snap upgrades integration to Enriched SAN Snap is upgrading its…
Jeff Richardson
Love1
11 Favorite Learnings From Kochava Summit 2025
News & Updates
February 19, 2025

11 Favorite Learnings From the 11th Annual Kochava Summit

Kochava Summit 2025: The Art of Measuring What Matters By…
Jeff Richardson
Love1
Super Bowl LIX: Streaming and Advertising Mania
Industry
February 4, 2025

Super Bowl LIX: Streaming and Advertising Mania

Snackable insights for marketers around the big game On February…
Jeff Richardson
Love2
Firebase Dynamic Links Deprecation 2025: Switching to an FDL Replacement
IndustryLinks & Deep Linking
January 22, 2025

Firebase Dynamic Links Deprecation 2025: Switching to an FDL Replacement

Firebase Dynamic Links (FDL) support for existing projects ends August…
Jeff Richardson
Love1
Product Updates
December 29, 2024

Enhancements to Meta’s AEM Improve iOS Performance

New Meta Aggregated Event Measurement (AEM) reporting in Kochava iOS…
Jeff Richardson
Love3
Enhanced Cross-Device Attribution Boosts Publisher CVR 8 to 10%
Kochava for PublishersProduct Updates
December 20, 2024

Enhanced Cross-Device Attribution Boosts Publisher CVR 8 to 10%

Maximizing conversion rates (CVR) and publisher ad yield with Device…
Jeff Richardson
Love2
Optimizing CTV Performance With LG Ad Solutions and Kochava
News & Updates
December 17, 2024

Optimizing CTV Performance With LG Ad Solutions and Kochava

A winning combination for marketers Are you exploring connected TV…
Jeff Richardson
Love0
Product Updates
October 15, 2024

Kochava Product & Partnership Updates Bulletin: Q3 2024

New .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and…
Jeff Richardson
Love2
AdAttributionKit FAQ
EducationIndustry
September 30, 2024

AdAttributionKit FAQ

Getting to know Apple’s new PET (privacy-enhancing technology) Eager to…
Jeff Richardson
Love1
Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok
Product Updates
September 19, 2024

Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok

Attribution waterfall evolution for video ad engagement Starting September 19,…
Jeff Richardson
Love1
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