Marketing Mix Modeling August 20, 2024 APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling An MMM workshop at App Promotion Summit NYC In today’s… Jeff Richardson Love0
News & UpdatesIndustry August 15, 2024 Google’s Great Third-Party Cookie ‘Deprecation’ Deprecation Users get to self-regulate their own cookie jar Have you… Jeff Richardson Love0
Product UpdatesNews & Updates August 5, 2024 TikTok SAN Migration to Complete August 20 Kochava to introduce support for modeled attribution August 27 IMPORTANT… Jeff Richardson Love2
Product Updates July 17, 2024 Kochava Product & Partnership Updates Bulletin: Q2 2024 42matters SDK Award, Apple’s WWDC24, Ad Revenue Insights, and more… Jeff Richardson Love1
News & UpdatesKochava for Publishers June 25, 2024 Securing More Performance Marketing Dollars With Outcomes Measurement Premium publishers and platforms seek to diversify beyond brand dollars… Jeff Richardson Love2
News & Updates June 13, 2024 Apple’s AI Moment: WWDC24 Key Takeaways iOS 18, Apple Intelligence & AdAttributionKit AI was clearly the… Jeff Richardson Love0
News & Updates May 8, 2024 Kochava & Comscore Bring Outcomes Measurement to Linear TV Industry-first solution announced at 2024 IAB NewFronts Charles Manning, Founder… Jeff Richardson Love1
News & UpdatesMeasurement & Attribution May 3, 2024 Kochava Wins 42matters SDK Category Leader for Attribution Jeff Richardson Love0
News & UpdatesIndustry April 12, 2024 iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates Bug fix included in iOS 17.5 beta During recent testing,… Jeff Richardson Love1
Product Updates April 9, 2024 Kochava Product & Partnership Updates Bulletin: Q1 2024 Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy… Jeff Richardson Love0
Product UpdatesIndustry April 8, 2024 Apple Privacy Manifest Prep Checklist Steps to take with your next iOS app update after… Jeff Richardson Love0
Marketing Mix Modeling March 20, 2024 Exploring MMM With Meta and Pixel Federation Key takeaways from an expert MMM panel at Gamesforum Barcelona… Jeff Richardson Love1
EducationPrivacy March 12, 2024 Sifting Through Google Privacy Sandbox for Android How to become an early testing partner with Kochava Google… Jeff Richardson Love6
News & Updates February 6, 2024 Third-Party Cookie Deprecation Is Almost Fully Baked Minimal impacts to Kochava and what marketers need to know… Jeff Richardson Love2
Product UpdatesNews & Updates January 16, 2024 Kochava Support for Meta’s New Install Referrer Android-specific measurement solution benefits advertisers App install reporting on Meta… Jeff Richardson Love2