April 24, 2017
The Business of Real Time
Eric Mann, Director of Product Engineering at Kochava, authors, “The…
April 10, 2017
State of the Industry #3 – Real-Time Fraud Abatement at Scale: Playing the Tape Forward
When I graduated from college, my first job out of…
March 29, 2017
Fraud Abatement Series #4—Ad Stacking
Ad stacking is a fraud technique where multiple ads are…
March 28, 2017
Measure Pinterest’s Promoted App Pins
Running in-app ads on Pinterest’s vast user inventory and reach…
March 28, 2017
Pinterest App-Install Ads Now Available to All Marketers. Will It See Sales Growth Like Facebook and Google?
Pinterest's Promoted App Pins are now trackable, and Kochava is…
March 14, 2017
State of the Industry #1 – Cheap Attribution Tools Jeopardize Media Efficiency—Penny-Wise and Pound-Foolish
Our competitors, because of the absence of compelling measurement features…
March 13, 2017
Cross-Device Tracking with Web SDK: Unify Disparate Channels
Kochava, long renowned as the leader in mobile app attribution,…
