December 17, 2024
Optimizing CTV Performance With LG Ad Solutions and Kochava
A winning combination for marketers Are you exploring connected TV…
December 12, 2024
How Streaming Apps Are Measuring Performance Amid Ongoing Streaming Wars
November 26, 2024
Lift Off to Holiday Success With 2024 Streaming Apps Guide
Insights from Liftoff + Kochava ’Tis the season for streaming!…
November 26, 2024
Must-Know Terms in Advanced TV Advertising
Key over-the-top (OTT) and connected TV (CTV) terminology The world…
November 19, 2024
4 Options for Adopting MMM in Your Organization
TL;DR Summary Organizations have four main options for adopting marketing…
November 13, 2024
Holiday Marketing Magic Unwrapped
Orchestrating digital excellence for the 2024 season Picture yourself in…
October 16, 2024
Essential Data Inputs for Effective Marketing Mix Modeling
TL;DR Summary Kochava’s MMM solution uses three data categories to…
October 15, 2024
Kochava Product & Partnership Updates Bulletin: Q3 2024
New .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and…
September 30, 2024
AdAttributionKit FAQ
Getting to know Apple’s new PET (privacy-enhancing technology) Eager to…
September 27, 2024
The State of Digital Out-of-Home (DOOH) Advertising
Webinar insights from industry experts at DPAA and Advertiser Perceptions…
September 23, 2024
Best Practices for Ad Fraud Protection
September 19, 2024
Open Beta: Engaged Ad Interaction Attribution With Meta & TikTok
Attribution waterfall evolution for video ad engagement Starting September 19,…
September 10, 2024
How Marketing Mix Modeling Works: Hierarchical Bayesian Models
TL;DR Summary Kochava MMM leverages hierarchical Bayesian models combined with…
