January 16, 2025
January 14, 2025
How to Interpret Marketing Mix Modeling Data
TL;DR Summary Marketing mix modeling (MMM) recommendations—such as suggesting increased…
January 2, 2025
App Development Predictions for 2025
December 29, 2024
Enhancements to Meta’s AEM Improve iOS Performance
New Meta Aggregated Event Measurement (AEM) reporting in Kochava iOS…
December 20, 2024
Enhanced Cross-Device Attribution Boosts Publisher CVR 8 to 10%
Maximizing conversion rates (CVR) and publisher ad yield with Device…
December 17, 2024
Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond
Mobile gaming attribution insights from Kochava + TikTok for Business…
December 17, 2024
Optimizing CTV Performance With LG Ad Solutions and Kochava
A winning combination for marketers Are you exploring connected TV…
December 12, 2024
How Streaming Apps Are Measuring Performance Amid Ongoing Streaming Wars
November 26, 2024
Lift Off to Holiday Success With 2024 Streaming Apps Guide
Insights from Liftoff + Kochava ’Tis the season for streaming!…
November 26, 2024
Must-Know Terms in Advanced TV Advertising
Key over-the-top (OTT) and connected TV (CTV) terminology The world…
November 19, 2024
4 Options for Adopting MMM in Your Organization
TL;DR Summary Organizations have four main options for adopting marketing…
November 13, 2024
Holiday Marketing Magic Unwrapped
Orchestrating digital excellence for the 2024 season Picture yourself in…
October 16, 2024
Essential Data Inputs for Effective Marketing Mix Modeling
TL;DR Summary Kochava’s MMM solution uses three data categories to…
October 15, 2024
Kochava Product & Partnership Updates Bulletin: Q3 2024
New .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and…