October 4, 2016
Facebook releases view-through attribution after months long testing with Kochava and largest advertisers in mobile
Facebook’s announcement of view-through attribution (VTA) is the culmination of…
September 16, 2016
Kochava intros free analytics tool for app advertisers
The recent release of Free App Analytics® powered by Kochava…
September 6, 2016
Kochava Adds Dynamic Media Cost Data to Mobile Ad Campaign Measurement and Analytics Platform
Mobile attribution and analytics pioneer first to expose dynamic media…
July 6, 2016
Kochava Brings Attribution to Corona Labs
Kochava recently partnered with Corona Labs to bring attribution to the…
June 30, 2016
Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects
Kochava brings advertisers the best tools and intel. The following post…
June 23, 2016
Celebrity Endorsement in Mobile App Marketing: Part 2
Kochava brings advertisers the best tools and intel. The following post…
June 16, 2016
Celebrity Endorsement in Mobile App Marketing: Part 1
Kochava brings advertisers the best tools and intel. The following post…
June 9, 2016
Kochava Adds Tracker-Level Configurable Attribution
Configurable attribution is one of the most powerful optimization tools…
June 9, 2016
Impact of Creative Optimization on Campaign ROI
Kochava brings advertisers the best tools and intel. The following post…
June 2, 2016
A Case for Multivariate Creative Optimization
In an effort to continue to bring marketers the best tools,…
May 9, 2016
New, Improved Reporting
The Kochava Reports Interface is getting a major upgrade to bring…