April 27, 2021
What is a VPPN?
Everything you need to know about a Virtual Private Publisher…
April 22, 2021
What are the SKAdNetwork’s Attribution Windows?
Wide and unconfigurable lookback windows raise concerns SKAdNetwork attribution windows…
April 21, 2021
Help! My Facebook Analytics is Going Away
Don’t miss a beat with app analytics alternatives Facebook recently…
April 6, 2021
What is the Difference Between OTT and CTV?
Understanding how to use these popular acronyms The advanced television…
March 8, 2021
What is a Mobile Measurement Partner (MMP)?
Everything you need to know about MMPs and why you…
February 24, 2021
Are There Really IDFA Alternatives?
Attribution and targeting strategies post-ATT enforcement For months, Apple has…
February 18, 2021
Choose the Right Kochava SDK for Your iOS 14 Strategy
Important considerations regarding App Clips, SKAdNetwork, and AppTrackingTransparency (ATT) framework…
February 4, 2021
How to Maximize User IDFA Opt-In
Create the optimal AppTrackingTransparency (ATT) framework prompt UPDATE: Since the…
December 17, 2020
Product Update – December 2020
SKAdNetwork integration configuration, updated reporting dashboard, and more As 2020…
September 29, 2020
Kochava Releases iOS 14 Production SDK
Update your integration today. Kochava has released its non-beta production…
September 15, 2020
Add Direct Response to Your TV Ads
SmartLinks™ for TV In today’s world of connected devices, mobile…
September 2, 2020
App Clips Part 2 – Taking Steps Now
In our previous blog, Apple’s New App Clips, we unpacked…
July 23, 2020
Product Updates–July 2020
Enhancements to SmartLinksTM management and reporting. SmartLinks deep linking technology…
March 15, 2020
Shopping for an MMP? Top Questions To Ask
No two MMPs are alike and choosing one goes beyond…