Skip to main content

Kochava Summit Series Session 2, OTT Masterclass, is coming February 1, 2022.

Case StudiesFinTechFraud PreventionMarketers Operating System
February 3, 2020

Kochava Traffic Verifier Blocks Mobile Ad Fraud

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
Case StudiesLinks & Deep LinkingMarketers Operating SystemNews & MediaSmartLinksUser Engagement
December 5, 2019

Driving Growth Through Personalized User Experience

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 Announcing more than 600,000 subscribers through the first half…
Case StudieseCommerceMarketers Operating SystemRetailUser Engagement
August 15, 2019

Data Onboarding Boosts ROI

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 PROBLEM A major retail chain was experiencing revenue decline…
Case StudiesLinks & Deep LinkingMarketers Operating SystemStreaming Media
August 15, 2019

Personalized Push for Conversions

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 PROBLEM A music streaming service was struggling to convert…
Audience EnrichmentCase StudiesFinTechIdentity Solutions
August 15, 2019

Winning with Conquest Targeting

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 PROBLEM The acquisition campaigns for a fintech app were…
Case StudiesMarketers Operating SystemStreaming MediaUser Engagement
August 15, 2019

Churn Modeling Boosts Retention

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 PROBLEM A content-streaming service was averaging approximately 350K new…
Case StudieseCommerceMarketers Operating SystemUser Engagement
August 14, 2019

Reengagement Drives Revenue

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 PROBLEM An eCommerce app offering clothing and wardrobe accessories…
Audience EnrichmentCase StudiesGamingIdentity SolutionsMarketers Operating System
August 1, 2019

Segmenting to Increase Retention

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 PROBLEM A casual, puzzle gaming app with over 50K…