WEBINAR EVENT | WWDC 2023 – The Complete Rundown for Marketers. June 15th at 10 am US Pacific
Welcome to the Kochava Learning Center
Want to stay up-to-date? Subscribe to our weekly newsletter.
Guides & eBooks
Latest Webinars
Case Studies
Videos
Latest Blog Posts
Filter
Speaking Appearances
Kochava Glossary
With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.
Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.
MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.
IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.
Support
Quickly jump to our most popular support articles.
Have questions? Contact Us