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What Last Touch Misses: How MMM Reveals TikTok\’s Real Impact

Campaign Optimization Masterclass: Navigating Quality, Reach & Frequency in Complex Media Mixes

Decloaking Ad Fraud: Expert Protection Insights

Decoding CTV Performance: A Marketer’s Guide to CTV Attribution

Channel Convergence: Capitalizing on Synergies Among Mobile, CTV, and DOOH

Firebase Dynamic Links Migration Best Practices
Case Studies
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Latest Blog Posts

The global gaming boom: is marketing measurement falling behind?

Q&A: Kochava CEO Charles Manning discusses new partnership with Samba TV

How to Efficiently Manage App Compliance
Speaking Appearances
Kochava Glossary
With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.
Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.
MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.
IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.
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