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Guides & eBooks

Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming

Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming

Over-the-top (OTT) and Connected TV (CTV): An Introduction
The Marketer’s Guide to Over-the-Top (OTT) and Connected TV (CTV)
Over-the-top (OTT) and Connected TV (CTV): An Introduction

Over-the-top (OTT) and Connected TV (CTV): An Introduction

The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

OTT & CTV: Trends, Developments and Opportunities
OTT & CTV: Trends, Developments and Opportunities

OTT & CTV: Trends, Developments and Opportunities

Get Started with Influencer Marketing
Get Started with Influencer Marketing
Get Started with Influencer Marketing

Get Started with Influencer Marketing

How to Begin Marketing Your FinTech App
fintech app guide
How to Begin Marketing Your FinTech App

How to Begin Marketing Your FinTech App

How to Maximize Your Success on SKAdNetwork
tiktok whitepaper BlogFeature
How to Maximize Your Success on SKAdNetwork

How to Maximize Your Success on SKAdNetwork

How to Begin Marketing Your Mobile Game
GamingGuide BLOG IMG v
How to Begin Marketing Your Mobile Game

How to Begin Marketing Your Mobile Game

QR Codes and Your Marketing Strategy
QR Guide social v
QR Codes and Your Marketing Strategy

QR Codes and Your Marketing Strategy

SKAdNetwork Conversion Model Guide
SKAdNetwork Conversion Models Social v
SKAdNetwork Conversion Model Guide

SKAdNetwork Conversion Model Guide

Enrich Your Marketing Dexterity
Kochava, enrich your marketing dexterity with the Introduction to Attribution Guide screenshots.
Enrich Your Marketing Dexterity

Enrich Your Marketing Dexterity

Deep Linking Guide
Deep Linking Guide SmartLinks
Deep Linking Guide

Deep Linking Guide

Webinars

Case Studies

Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV

Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV

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Intigral stc Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Intigral stc Optimizes Streaming App Acquisition and Engagement for Millions via Kochava
Intigral stc Optimizes Streaming App Acquisition & Engagement for Millions via Kochava

Intigral stc Optimizes Streaming App Acquisition & Engagement for Millions via Kochava

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Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava

Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava

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Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement

Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement

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Improving Access to Air Quality Ratings Through App Measurement & Analytics
Improving Access to Air Quality Ratings Through App Measurement & Analytics

Improving Access to Air Quality Ratings Through App Measurement & Analytics

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Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement
Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement

Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement

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Achieving Peak App Engagement and Loyalty with Owned Media Measurement
Achieving Peak App Engagement and Loyalty with Owned Media Measurement

Achieving Peak App Engagement and Loyalty with Owned Media Measurement

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Growing Customer Stickiness with SmartLinks-Enhanced QR Codes
GoTo Foods Case Study
Growing Customer Stickiness with SmartLinks-Enhanced QR Codes

Growing Customer Stickiness with SmartLinks-Enhanced QR Codes

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Boosting Subscription Revenue with SmartLinks
Boosting Subscription Revenue with SmartLinks

Boosting Subscription Revenue with SmartLinks

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Videos

  • Mastering Reengagement

    Mastering Reengagement

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  • Data Clean Rooms Part 02

    Data Clean Rooms – Real World Applications

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  • Predictive Churn Analysis

    Predictive Churn Analysis: Mitigate Customer Attrition Through Better Data

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  • AdTech Trends: Data Clean Rooms

    How Data Clean Rooms Work for Privacy-First Advertising

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  • Attribution post-ATT, SKAN and Privacy Sandbox

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  • Digital Out of Home (DOOH) Opportunities for Marketers

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  • Understanding Media Performance: The Key to Optimizing Your Mobile Marketing Strategy

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  • Trends in Attribution with the Big Networks: SAN Update

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  • AdTech Trends from Kochava: iOS Attribution Changes

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  • Measure Campaigns on OTT & CTV with Kochava video thumbnail

    Measure Campaigns on OTT & CTV with Kochava

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  • Insight Packs from Kochava Foundry: Incremental Intent video thumbnail

    Insight Packs from Kochava Foundry: Incremental Intent

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  • Kochava Foundry Video thumbnail

    Learn About Kochava Foundry

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  • SmartLinks just got smarter

    Smartlinks for TV Powered by Kochava

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  • Kochava Free App Analytics®

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  • Customer Testimonial video thumbnail

    Kochava Customer Testimonials

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Speaking Appearances

  • Kochava's Trevor Hamilton video thumbnail

    Connected TVs Are the ‘New App Stores’ for Customized Viewing

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  • MWC22 | Kochava-Uber Fraud Victory video thumbnail

    MWC22 | Kochava-Uber Fraud Victory

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  • App Growth Summit Berlin 2022: Evolution of MMP’s, Kochava Highlights video thumbnail

    App Growth Summit Berlin 2022: Evolution of MMP’s, Kochava Highlights

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  • Charles Manning - WebSummit 2021 Keynote video thumbnail

    Charles Manning – WebSummit 2021 Keynote

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Kochava Glossary

With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.

Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.

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MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.

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IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.

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