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Guides & eBooks
Top 5 Ad Fraud Offenders: Can You Spot the Usual Suspects?
Top 5 Ad Fraud Offenders: Can You Spot the Usual Suspects?
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
Maximize Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming
MMM 101: An Introduction to Marketing Mix Modeling
MMM 101: An Introduction to Marketing Mix Modeling
Over-the-top (OTT) and Connected TV (CTV): An Introduction
Over-the-top (OTT) and Connected TV (CTV): An Introduction
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
OTT & CTV: Trends, Developments and Opportunities
OTT & CTV: Trends, Developments and Opportunities
Get Started with Influencer Marketing
Get Started with Influencer Marketing
How to Begin Marketing Your FinTech App
How to Begin Marketing Your FinTech App
How to Maximize Your Success on SKAdNetwork
How to Maximize Your Success on SKAdNetwork
How to Begin Marketing Your Mobile Game
How to Begin Marketing Your Mobile Game
QR Codes and Your Marketing Strategy
QR Codes and Your Marketing Strategy
SKAdNetwork Conversion Model Guide
SKAdNetwork Conversion Model Guide
Enrich Your Marketing Dexterity
Enrich Your Marketing Dexterity
Deep Linking Guide
Deep Linking Guide
Webinars
Real People, Real Results: Why Out-of-Home Earns Its Place in the Performance Budget
Real People, Real Results: Why Out-of-Home Earns Its Place in the Performance Budget
Fixing Broken Measurement: The Cure for Last-Touch Addiction
Fixing Broken Measurement: The Cure for Last-Touch Addiction
Going Agentic: AI-Powered Performance With the Ads MCP Server From Meta
Going Agentic: AI-Powered Performance With the Ads MCP Server From Meta
Deep Linking 101: Your Guide to Plugging Conversion Leaks
Deep Linking 101: Your Guide to Plugging Conversion Leaks
5 Years Post-IDFA: iOS App Marketing & WWDC 2026
5 Years Post-IDFA: iOS App Marketing & WWDC 2026
Agentic Advertising 101: Practical AI Workflows to Amplify Insights & Growth
Agentic Advertising 101: Practical AI Workflows to Amplify Insights & Growth
Case Studies
Unified Measurement Framework Drives 103% Subscriber Growth at 41% Lower CPA
Unified Measurement Framework Drives 103% Subscriber Growth at 41% Lower CPA
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Tamam Cuts Cost Per Loan Purchase by 50%, Scales Incremental Acquisitions on Apple Ads
Tamam Cuts Cost Per Loan Purchase by 50%, Scales Incremental Acquisitions on Apple Ads
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Yaqoot Reduces Apple Ads Cost Per Tap 76% on Brand Campaigns
Yaqoot Reduces Apple Ads Cost Per Tap 76% on Brand Campaigns
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Property Finder Defends Brand, Slashes Apple Ads CPA 94%
Property Finder Defends Brand, Slashes Apple Ads CPA 94%
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Starcom Boosts App Engagement for Leading QSR With CTV Attribution
Starcom Boosts App Engagement for Leading QSR With CTV Attribution
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Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
Mucinex Achieves 245% Boost in Website Visits by Extending DOOH Campaign to CTV
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Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
Intigral – stc tv Optimizes Streaming App Acquisition & Engagement for Millions via Kochava
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Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
Shawarmer Achieves 32.5% Incremental App Sales Growth Leveraging Kochava
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Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement
Read MoreVideos
Latest Blog Posts
Kochava’s StationOne now routes simple AI tasks to cheaper models
Kochava’s StationOne now routes simple AI tasks to cheaper models
Order Confirmed: The Long Story of a Holiday 2026 Gift
Order Confirmed: The Long Story of a Holiday 2026 Gift
Kochava Adds Enterprise Controls to StationOne to Help Marketers Rein In AI Costs
Kochava Adds Enterprise Controls to StationOne to Help Marketers Rein In AI Costs
Speaking Appearances
Kochava Glossary
With an ever-increasing list of digital marketing terminology, it can be hard to keep it all straight. That’s why we created the Kochava Glossary – a place to help marketers, developers, and anyone interested in ad tech familiarize themself with industry terms, topics, and more.
Universal Links
A universal link opens both a website and the associated mobile app content depending on the user’s preference and whether they have the app installed when clicking the link.
MMP
A mobile measurement partner (MMP) is an independent third-party platform that tracks, organizes, and visualizes mobile app data.
IDFV
IDFV stands for “identifier for vendors” and is a universally unique identifier (UUID) used by Apple on many of its devices, including iPhone, iPad, etc.
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