July 18, 2022
Must-Know Terms for Mobile App Attribution
Drive sustainable growth for your mobile campaign What is mobile…
May 31, 2022
Must-Know Terms in Mobile App Marketing
Key performance metrics within the mobile marketing ecosystem In mobile…
April 18, 2022
Are You Buying Back Users You Already Acquired?
Your MMP’s install deduplication handling could be damaging your bottom…
April 18, 2022
Getting Started with Intrinsic In-Game Advertising
How to start a marketing campaign with Frameplay With the…
March 18, 2022
The Next Generation Mobile Measurement Partner (MMP)
How an MMP serves marketers in the privacy-first age of…
March 8, 2022
What is ROAS and How Do You Calculate It Correctly?
Return on ad spend (ROAS), pronounced “row-as”, measures the effectiveness…
February 23, 2022
5 Measurement Best Practices for Retail Apps
As times have changed, the shoppers' experience has changed too.…
January 1, 2022
Five Tips for Selecting the Right Mobile Analytics Tool
When selecting the right mobile analytics tool for your app,…
August 5, 2019
Your Attribution May Be More Wrong Than Right
The Kochava Collective now offers marketers the ability to create…
June 5, 2017
State of the Industry #6–Attribution and Data Retention: 4 Reasons to Retain Record-Level Data
If you’re managing a mobile app or property, you likely…
