October 5, 2022
Kochava Product & Partnership Updates – September 2022
iOS 16 is here, SKAdNetwork still TBD, Privacy Block, and…
October 4, 2022
Measuring Meaningful Post-Install Events
Gain full funnel insights from your in-app events Measuring post-install…
August 16, 2022
How to Prepare for Google’s Better Ads Experience Update
Minimizing revenue loss Anyone who has played mobile games, especially…
May 31, 2022
Must-Know Terms in Mobile App Marketing
Key performance metrics within the mobile marketing ecosystem In mobile…
March 16, 2022
Customizing CPPs for Optimal Engagement
How to create Custom Product Pages to increase app installs…
March 9, 2022
Kochava Product Updates – February 2022
Search Ads Maven, Kochava Cost, Facebook Insights analytics and more…
March 8, 2022
What is ROAS and How Do You Calculate It Correctly?
Return on ad spend (ROAS), pronounced “row-as”, measures the effectiveness…
February 23, 2022
5 Measurement Best Practices for Retail Apps
As times have changed, the shoppers' experience has changed too.…
February 16, 2022
What is Phygital Marketing?
Why you need it and how to incorporate it into…
January 25, 2022
Why Mobile App Analytics is Important to Your Business
Monitoring user data is essential for every marketer who wants…
January 25, 2022
Getting the Most from SKAdNetwork as an Advertiser
Marketing campaigns for mobile apps may now be tracked in…
January 5, 2022
QR Codes for QSRs
Increase app engagement and connect offline to online Quick service…
January 1, 2022
Five Tips for Selecting the Right Mobile Analytics Tool
When selecting the right mobile analytics tool for your app,…