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Blog

News & UpdatesPress
June 3, 2024

Powerful trends in Generative AI transforming data-driven insights for marketers

Leslie Amadio
Love0
Education
May 21, 2024

Contextual Cartography: Mapping a Privacy-Forward Digital Advertising Landscape

Insights from Embracing Contextual Advertising for Privacy-Safe Growth webinar As…
Matt Goodrich
Love0
Kochava & Comscore Bring Outcomes Measurement to Linear TV
News & Updates
May 8, 2024

Kochava & Comscore Bring Outcomes Measurement to Linear TV

Industry-first solution announced at 2024 IAB NewFronts Charles Manning, Founder…
Jeff Richardson
Love1
Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A
Marketing Mix Modeling
May 8, 2024

Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A

TL;DR Summary Marketing mix modeling (MMM) for gaming provides next-generation,…
Gary Danks
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Kochava Wins 42matters SDK Category Leader for Attribution
News & UpdatesMeasurement & Attribution
May 3, 2024

Kochava Wins 42matters SDK Category Leader for Attribution

Jeff Richardson
Love0
News & UpdatesIndustry
April 12, 2024

iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates

Bug fix included in iOS 17.5 beta During recent testing,…
Jeff Richardson
Love1
Kochava Product & Partnership Updates Bulletin: Q1 2024
Product Updates
April 9, 2024

Kochava Product & Partnership Updates Bulletin: Q1 2024

Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy…
Jeff Richardson
Love0
Sound Strategies for Cutting-Edge Podcast Advertising
Education
April 9, 2024

Sound Strategies for Cutting-Edge Podcast Advertising

Expert insights from Kochava webinar with Spotify Advertising and M&C…
Matt Goodrich
Love1
Apple Privacy Manifest Prep Checklist
Product UpdatesIndustry
April 8, 2024

Apple Privacy Manifest Prep Checklist

Steps to take with your next iOS app update after…
Jeff Richardson
Love0
Navigating Google Privacy Sandbox - Part 1
EducationStrategic Consulting
April 3, 2024

Navigating Google Privacy Sandbox Part 1: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…
Grant Simmons
Love0
Marketing Mix Modeling (MMM) is Having a Moment
EducationMeasurement & Attribution
March 26, 2024

Marketing Mix Modeling (MMM) Is Having a Moment

Enhancements to MMM make it a powerful tool for advertisers…
Matt Goodrich
Love0
Exploring MMM With Meta and Pixel Federation
Marketing Mix Modeling
March 20, 2024

Exploring MMM With Meta and Pixel Federation

Key takeaways from an expert MMM panel at Gamesforum Barcelona…
Jeff Richardson
Love1
Sifting Through Google Privacy Sandbox for Android
EducationPrivacy
March 12, 2024

Sifting Through Google Privacy Sandbox for Android

How to become an early testing partner with Kochava Google…
Jeff Richardson
Love6
The Marketer's Guide to OTT & CTV
Press
March 12, 2024

The Marketer’s Guide to OTT & CTV

Leslie Amadio
Love0
Measuring Incrementality & Lift: Webinar Q&A
EducationStrategic Consulting
March 5, 2024

Measuring Incrementality & Lift: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…
Grant Simmons
Love0
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