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      • Omnichannel App Attribution
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Category

Measurement & Attribution

Measurement & AttributionProduct Updates
September 18, 2026

Kochava Cost Data Recovery Plugs Holes in Your Ad Spend Data

New cost data backfill enhancements improve veracity of ad spend…
Jeff Richardson
Love2
Kochava SDK update for enhanced deep link attribution and dual-stack IP support
Deep LinkingMeasurement & AttributionProduct Updates
September 15, 2026

Upgrade Now: Kochava SDK Major Version Release

Update your Kochava SDK integration for enhanced deep link attribution…
Jeff Richardson
Love2
Measurement & AttributionProduct Updates
June 30, 2026

Enhanced Kochava Audit Report: More Detail, Broader Coverage & Exportability

Effective marketing governance starts with a complete audit trail TL;DR…
Jeff Richardson
Love1
IndustryiOSiOS, SKAN & AAKMeasurement & AttributionStrategic Consulting
June 26, 2026

Your iOS Attribution Strategy in 2026: A Reality Check

WWDC 2026, ATT opt-in trends, SKAN adoption, Apple Ads, and…
Grant Simmons
Love2
Guide to switching MMP
IndustryMeasurement & Attribution
April 24, 2026

The 6-Step Path to Switching Your MMP Without the Headache

Time to switch mobile measurement partners? Here’s how to streamline…
Jeff Richardson
Love1
Attribution Fix: How App Marketers Can Find Real Signal in the Noise
IndustryMarketing Mix ModelingMeasurement & Attribution
March 17, 2026

Attribution Fix: How App Marketers Can Find Real Signal in the Noise

Balancing last touch, MMM & incremental testing for ultimate ground…
Jeff Richardson
Love3
Kochava Earns G2 Fastest Implementation Leader Badge
IndustryMeasurement & Attribution
December 19, 2025

Kochava Earns G2 Fastest Implementation Leader Badge

Why speedy onboarding matters for mobile app analytics and attribution…
Jeff Richardson
Love1
Media Mix Optimization: 3 Tips
EducationMeasurement & AttributionStrategic Consulting
September 4, 2025

3 Tips to Optimize Your Media Mix

How to eliminate overattribution and redundant spend TL;DR Summary Modern…
Grant Simmons
Love1
Foundry retargeting blog image
Measurement & AttributionStrategic Consulting
April 17, 2025

Beyond the Click: Mobile Retargeting Reality Check

Expert answers to your mobile reengagement questions To mobile marketers,…
Matt Goodrich
Love0
Kochava Wins 42matters SDK Category Leader for Attribution
News & UpdatesMeasurement & Attribution
May 3, 2024

Kochava Wins 42matters SDK Category Leader for Attribution

Jeff Richardson
Love0
Marketing Mix Modeling (MMM) is Having a Moment
EducationMeasurement & Attribution
March 26, 2024

Marketing Mix Modeling (MMM) Is Having a Moment

Enhancements to MMM make it a powerful tool for advertisers…
Matt Goodrich
Love0
Strategic ConsultingMeasurement & Attribution
January 24, 2024

Precision-Tailored Lift Measurement Solutions for Marketers

Whether you are an advertiser or a publisher, Kochava has…
Grant Simmons
Love1
EducationMeasurement & Attribution
April 25, 2023

The Future of Attribution and the MMP of Tomorrow

Increased complexity in advertising measurement cements the importance of the…
Sierra Scott
Love0
EducationMeasurement & Attribution
January 16, 2023

Influencer Marketing and Campaign Measurement

Audience Size Does Matter, but Not in the Way You…
Chloe Huffman
Love2
EducationMeasurement & Attribution
December 28, 2022

Finding the Right OTT and CTV Activation Partners

Explore the largest selection of partners in the industry with…
Sierra Scott
Love1
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