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News & Updates

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News & Updates
March 15, 2017

Fraud Abatement Series #3—The Fraud Behind App Install Metrics

Posted March 15th, 2017 IMPORTANT: Probabilistic attribution is discussed at…
Grant Simmons
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KochavaSocialLogo Dark
News & Updates
March 13, 2017

Fraud Abatement Series #2—Devices With High Click Volumes and Fraudulent Traffic

Our industry is increasingly wary of fraudulent traffic, but the…
Grant Simmons
Love0
Difference icons Web SDK
News & Updates
March 13, 2017

Cross-Device Tracking with Web SDK: Unify Disparate Channels

Kochava, long renowned as the leader in mobile app attribution,…
Leslie Amadio
Love7
KochavaSocialLogo Dark
News & Updates
March 8, 2017

Fraud Abatement Series #1—Detecting Fraud by Counting Clicks

Many, if not most, marketers run campaigns based on install…
Grant Simmons
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News & UpdatesProduct Updates
March 3, 2017

User Acquisition by Vertical

The 2017 Kochava Mobile Summit was full of incredible content…
Leslie Amadio
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Difference icons Campaign Insights
News & Updates
March 1, 2017

Cross-App Analytics Enhances Insight Into App Portfolio

Kochava Analytics just got more powerful. With the introduction of…
Leslie Amadio
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KochavaSocialLogo Dark
News & Updates
February 23, 2017

Manage Campaigns at Scale with Power Editor

Edit, organize and delete trackers en masse easily with Kochava…
Leslie Amadio
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Unified Audience Platform Universe
News & Updates
February 23, 2017

The Unified Audience Platform (UAP)

Last week at the 2017 Kochava Mobile Summit, Kochava pulled…
Leslie Amadio
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fraud unbounce LP Robots
News & Updates
January 24, 2017

Real-time Fraud Abatement with Traffic Verifier

App fraud is increasing in part because of a fragmented…
Leslie Amadio
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Difference icons True LTV
News & Updates
January 11, 2017

True LTV: Get the Whole Picture with In-App Ad Revenue Per User

How do the marketers of a music app know how…
Leslie Amadio
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News & Updates
January 3, 2017

Get Proactive Campaign Notifications with Kochava Alerting

Working with a new network? Configure Kochava Alerting based on…
Leslie Amadio
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Difference icons Cost Data ROI
News & Updates
December 6, 2016

Cost Data—The Second Missing Piece in Your App Strategy

Too many marketers aren't measuring their return on ad spend…
Leslie Amadio
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KochavaSocialLogo Dark
News & Updates
November 9, 2016

Drive App Installs with Social Influencers

Kochava empowers marketers to measure the previously unattributable (“organic”) installs…
Leslie Amadio
Love9
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News & Updates
October 17, 2016

It’s All About the Influencers for Game Publisher, Tamatem

Tamatem uses Kochava SmartLinks to determine valuable influencers In the…
Leslie Amadio
Love0
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EducationNews & Updates
October 14, 2016

The Power of Influencer Reporting

Use influencer reporting and What if? Scenarios to hone future…
Leslie Amadio
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